Direct Brewer Channel Roy Farms sells hops directly to brewers and maintains a diversified product portfolio including fruit crops and Harvest Fresh Pellets. This direct to customer model supports repeat brewer relationships and opens paths for long term contracts, exclusive blends, or premium pellet programs.

Collaborative Blends NBBA The April 2026 partnership with the National Black Brewers Association and the Velvet Cake hop blend demonstrates a commitment to collaborative product development with diverse brewing communities. This creates a sales opening to NBBA member brewers and opportunities for co branded campaigns or exclusive blends.

Scale Advantage Roy Farms is positioned as one of the largest hops farms in the nation with substantial revenue and a mid sized workforce. This scale enables large volume shipments and a reliable supply for national or multi regional brands, supporting long term capacity planning.

Capacity Readiness A 2024 workforce reduction indicates capacity adjustments and potential efficiency improvements. This implies some capacity risk but also an opportunity to discuss flexible supply arrangements, risk sharing, shorter lead times, and contingency planning with key accounts.

Regional Focus Based in Moxee Washington with a direct to brewer model and a focus on premium hop blends, Roy Farms is well positioned to serve West Coast craft brands and expand distribution to other regions. Target West Coast breweries for co branded blends and explore cross selling of fruit crops for seasonal beverage applications.