Expansion Opportunity Royal Flooring is expanding beyond Des Moines into Kansas City, indicating potential for multi-market sales initiatives, channel partnerships, and regional marketing campaigns to replicate successful showroom experiences.

showrooms With a focus on reducing buyer anxiety and an empowered showroom experience, there is an opportunity to upsell premium packages, design services, and bundled solutions (flooring, cabinets, countertops, appliances) to new markets and existing customers through targeted, cross-sell campaigns.

Mid Market Revenue is in the multi-million range with 51-200 employees, positioning Royal Flooring as a mid-market retailer ripe for dealer-and-distributor partnerships, loyalty programs, and financed purchase options to expand average order value.

Digital Readiness Their tech stack shows investment in e-commerce and customer experience tools; leverage digital marketing, online configurators, and showroom appointments to drive online-to-offline conversions and capture remodeling project leads.

Home Improvement Focus Specialization in flooring, cabinets, countertops, and appliances aligns with home renovation cycles; align sales outreach with seasonal remodeling trends, contractor partnerships, and financing campaigns to capture project-based spend.