Longstanding BARB partner RSMB has a multi-decade contract with BARB, including a recent expansion awarded in 2021 to begin in 2024, highlighting stability and ongoing demand for audience measurement services which presents continued cross-selling opportunities to BARB-related initiatives and similar industry bodies.

Cross-media innovation The company has pioneered cross-media data integrations and models (e.g., IPA TouchPoints, CFlight with ITV and Channel 4), signaling strong expertise in advanced analytics and potential to upsell data science, cross-platform measurement, and custom modeling services to media brands and broadcasters.

Fusion platform potential With the launch of RSMB Fusion, a cloud-based data platform, there is a clear entry point for selling data modernization, cloud analytics, data integration, and turnkey reporting solutions to clients seeking scalable, cloud-enabled audience insights.

Independent with backing As an independent firm owned by Kantar and Havas, RSMB combines nimbleness with strong industry backing, making it an attractive partner for joint ventures, outsourced research programs, and strategic collaborations with large media and research networks.

Financially lean expansion With revenue in the lower-mid millions and a focus on high-value design, operations, and statistical services, RSMB represents an opportunity to offer premium services, premium data services, and scalable analytics contracts to mid-market media organizations seeking expert audience measurement without the burden of a large enterprise vendor.