Established Industry Presence RSMB's long-standing reputation in television and radio audience measurement, supported by over three decades of industry experience and recurring contracts with key clients like BARB and RAJAR, indicates a stable and trusted position in media research, suggesting opportunities for expanding service offerings within the media measurement sector.

Technological Innovation The recent launch of RSMB Fusion, a cloud-based data platform, demonstrates the company's commitment to leveraging technology to improve data value and client engagement, presenting opportunities to offer advanced data analytics, integration tools, or consulting services to enhance client data strategies.

Market Differentiation RSMB's role in pioneering cross-media research methodologies such as IPA TouchPoints and CFlight, along with their ongoing enhancements, positions them as a leader in innovative measurement solutions, allowing for potential sales in customized research services, methodology development, or cross-platform measurement integrations.

Global Expansion Potential With a focus on UK media markets and a selective client base, there is significant opportunity to leverage RSMB's expertise and technological innovations to expand into other regional or international media research markets that are seeking credible, advanced audience measurement solutions.

Financial Growth Scope Operating within a revenue range of 1M to 10M with a lean team of 51-200 employees, RSMB presents a flexible, scalable opportunity for partners offering complementary services such as data analytics, software enhancements, or media consulting to support their growth and deepen client relationships.