Insights

Industry Leader RTO National is a leading finance provider for backyard products with an expanding scope into HVAC and generators, presenting cross-selling opportunities to dealers in home improvement, outdoor living, and essential equipment sectors.

Dealer Network Backed by an experienced direct sales force and a broad dealer network across the Southeast, there is a ripe path for channel partnerships, co-branded campaigns, and joint financing promotions to boost approvals and wallet share.

Tech Enablement Utilizes cloud and enterprise tools (AWS, Azure, SQL Server, WordPress, 365) suggesting potential for integrated digital onboarding, seamless application experiences, and data-driven eligibility optimization to improve conversion rates.

Financial Scale Revenue in the mid hundreds of millions with a focused niche in lease purchase finance signals opportunity for upsell and cross-sell of additional payment solutions or ancillary services to existing dealer bases.

Growth Potential Recent expansion into select HVAC and generator markets indicates readiness to broaden product financing, making it suitable for sales outreach targeting HVAC distributors, generator retailers, and outdoor living retailers seeking flexible payment options.

Similar companies to RTO National

RTO National Tech Stack

RTO National uses 8 technology products and services including Amazon Web Services, WordPress, Microsoft SQL Server, and more. Explore RTO National's tech stack below.

RTO National's Email Address Formats

RTO National uses at least 4 email formats:
RTO National Email FormatsExamplePercentage
FirstLast@rtonational.comJohnDoe@rtonational.com
71%
First@rtonational.comJohn@rtonational.com
14%
FLast@rtonational.comJDoe@rtonational.com
10%
FirLast@rtonational.comJohDoe@rtonational.com
5%

Frequently Asked Questions

What is RTO National's official website and social media links?

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RTO National's official website is rtonational.com and has social profiles on LinkedIn.

How much revenue does RTO National generate?

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As of August 2026, RTO National's annual revenue is estimated to be $100M - $250M.

What is RTO National's NAICS code?

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RTO National's NAICS code is 52 - Finance and Insurance.

How many employees does RTO National have currently?

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As of August 2026, RTO National has approximately 179 employees across 4 continents, including North America, Asia and Europe. Key team members include Owner: C. J., Owner: K. F. and Director, Call Center Operations & Legal: C. M. Explore RTO National's employee directory with LeadIQ.

What industry does RTO National belong to?

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RTO National operates in the Financial Services industry.

What technology does RTO National use?

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RTO National's tech stack includes Amazon Web Services, WordPress, Microsoft SQL Server, Microsoft 365, ADP, Microsoft Active Directory, Microsoft Azure and Microsoft Teams.

What is RTO National's email format?

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RTO National's email format typically follows the pattern of FirstLast@rtonational.com. Find more RTO National email formats with LeadIQ.

When was RTO National founded?

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RTO National was founded in 2003.
RTO National logo

RTO National

Financial ServicesSouth Carolina, United States51-200 Employees

RTO National is a financial services company based in Greenville, South Carolina. It began as the financial services arm of BetterBuilt Storage, a business founded in 2003 by Phil Falls that manufactured storage sheds distributed through retailers across the Southeast. In 2008, RTO National was established to provide consumer lease purchase and financing contracts for backyard products, and it has grown within that market. The company serves independent dealers in the backyard products sector and is supported by an experienced direct sales force. Its financing arrangements enable customers to acquire backyard items on lease purchase and through financing contracts. A recent development is expansion into select markets to offer payment options for HVAC systems and generators, reflecting ongoing alignment with its dealer network.

Section iconCompany Overview

NAICS Code
52 - Finance and Insurance
Founded
2003
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    RTO National's revenue is estimated to be in the range of $100M - $250M

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