Insights

Market Expansion Opportunities Rubio's recent opening of a new location in Tulsa demonstrates their interest in expanding their footprint beyond California, presenting opportunities to offer tailored solutions for new markets, including local digital marketing, localized menu promotions, and operational support.

Financial Recovery Potential Following recent closures and chapter 11 bankruptcy filings, Rubio's is likely seeking strategies to stabilize and grow revenue, which creates a demand for cost-efficient technology upgrades, marketing enhancements, and customer engagement tools to attract renewed customer interest.

Digital Engagement Growth With the launch of an improved mobile app, Rubio's is emphasizing digital channels to boost customer loyalty and sales, indicating potential for upselling digital marketing, CRM solutions, and mobile-first customer engagement platforms.

Menu Innovation and Promotions The introduction of Baja beer-battered shrimp tacos suggests a focus on menu diversification and limited-time offers, creating opportunities to provide menu management, promotional campaign software, and point-of-sale integration solutions to maximize sales impact.

Technology Modernization Rubio's adoption of new tech stacks like Shopify and New Relic showcases their commitment to modernizing operations and online presence, opening doors for advanced analytics, e-commerce solutions, and performance monitoring tools to support growth initiatives.

Rubio's Restaurants, Inc. Tech Stack

Rubio's Restaurants, Inc. uses 8 technology products and services including Google Ads, Solana, Shopify, and more. Explore Rubio's Restaurants, Inc.'s tech stack below.

  • Google Ads
    Advertising
  • Solana
    Blockchain
  • Shopify
    E-commerce
  • Office 365
    Office Suites
  • New Relic
    Real User Monitoring
  • HSTS
    Security
  • Bootstrap
    UI Frameworks
  • HTTP/3
    Web & Portal Technology

Rubio's Restaurants, Inc.'s Email Address Formats

Rubio's Restaurants, Inc. uses at least 1 format(s):
Rubio's Restaurants, Inc. Email FormatsExamplePercentage
FLast@rubios.comJDoe@rubios.com
95%
FirstL@rubios.comJohnD@rubios.com
2%
First.Last@rubios.comJohn.Doe@rubios.com
2%
LastFir@rubios.comDoeJoh@rubios.com
1%

Frequently Asked Questions

Where is Rubio's Restaurants, Inc.'s headquarters located?

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Rubio's Restaurants, Inc.'s main headquarters is located at 2200 Faraday Ave, Suite 250 Carlsbad, California 92008, US. The company has employees across 5 continents, including North AmericaEuropeSouth America.

What is Rubio's Restaurants, Inc.'s phone number?

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You can contact Rubio's Restaurants, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rubio's Restaurants, Inc.'s official website and social media links?

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Rubio's Restaurants, Inc.'s official website is rubios.com and has social profiles on LinkedIn.

What is Rubio's Restaurants, Inc.'s SIC code NAICS code?

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Rubio's Restaurants, Inc.'s SIC code is 5812 - Eating Places NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does Rubio's Restaurants, Inc. have currently?

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As of October 2025, Rubio's Restaurants, Inc. has approximately 1.3K employees across 5 continents, including North AmericaEuropeSouth America. Key team members include Chief Creative Officer (cco): A. Y.Vice President Of Marketing: D. B.Vice President Operations: C. L.. Explore Rubio's Restaurants, Inc.'s employee directory with LeadIQ.

What industry does Rubio's Restaurants, Inc. belong to?

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Rubio's Restaurants, Inc. operates in the Restaurants industry.

What technology does Rubio's Restaurants, Inc. use?

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Rubio's Restaurants, Inc.'s tech stack includes Google AdsSolanaShopifyOffice 365New RelicHSTSBootstrapHTTP/3.

What is Rubio's Restaurants, Inc.'s email format?

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Rubio's Restaurants, Inc.'s email format typically follows the pattern of FLast@rubios.com. Find more Rubio's Restaurants, Inc. email formats with LeadIQ.

When was Rubio's Restaurants, Inc. founded?

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Rubio's Restaurants, Inc. was founded in 1983.
Rubio's Restaurants, Inc.

Rubio's Restaurants, Inc.

RestaurantsUnited States1001-5000 Employees

A Taste of Baja®

Everything we do, from our practices and ingredients to the traditions that inspire our recipes-began in Baja. To this day, we're guided by the spirit of Baja, and a passion for sharing this journey with others. 

Join our Team! www.rubios.com/careers

Section iconCompany Overview

Headquarters
2200 Faraday Ave, Suite 250 Carlsbad, California 92008, US
Phone number
Website
rubios.com
SIC Code
5812 - Eating Places
NAICS Code
7225 - Restaurants and Other Eating Places
Founded
1983
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Rubio's Restaurants, Inc.'s revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Rubio's Restaurants, Inc.'s revenue is estimated to be in the range of $100M$250M

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