Strategic Partnerships Rubique's extensive network of partnerships with over 89 financial institutions in India presents a valuable opportunity for cross-selling products and services to a wide customer base.

Market Recognition Being recognized as one of India's top 10 fastest-growing fintech companies in 2017 by IDC Financial Insights positions Rubique as a trusted and innovative financial services provider, which can be leveraged for building credibility with potential clients.

Competitive Analysis Identifying competitors like WeCash allows sales teams to understand the market landscape better and pinpoint areas where Rubique can differentiate its offerings to attract customers looking for advanced technological solutions in lending and financial services.

Recent Expansions Rubique's recent partnership with Canara HSBC Oriental Bank of Commerce Life Insurance to bring newer insurance products under its umbrella opens up avenues for cross-selling insurance products alongside financial services, presenting a comprehensive solution to customers.

Strategic Hires The appointment of key personnel like Manish Ahuja as Chief Financial Officer and industry veterans like Suresh Sethi to its board signals Rubique's commitment to strong leadership and expertise, providing reassurance to potential clients about the company's strategic direction and focus on financial stability and growth.