Innovative Product Range Ruby Love offers a comprehensive line of period protection products including period underwear, swimwear, activewear, and sleepwear, appealing to consumers seeking functional and fashionable solutions for various lifestyle needs.

Strong Funding Backing With a recent $15 million Series A funding round fueled by significant investment from The Craftory, Ruby Love demonstrates strong investor confidence, providing opportunities for partnerships or retail collaborations to expand market reach.

Growing Market Presence Operating within the femtech sector with an estimated revenue between one to ten million dollars and a dedicated customer base, Ruby Love shows potential for expansion into new geographies or product categories to accelerate growth.

Technology Integration Leveraging tools like Google Analytics, Cloudflare, and Apple Pay, Ruby Love emphasizes a digital strategy that supports online sales and customer engagement, presenting opportunities for targeted digital marketing and e-commerce enhancement services.

Brand Evolution Rebranding from PantyProp to Ruby Love reflects a focus on health, growth, and customer care, which can be leveraged to develop aligned marketing campaigns or brand extension initiatives targeting wellness-oriented consumers.