Funding Boost Ruby Love recently secured $15 million in funding, indicating a strong financial backing and potential for expansion. This injection of capital can drive sales growth and allow for the introduction of new products or services.
Industry Recognition With an investment from The Craftory, Ruby Love has gained credibility in the femtech space, showcasing its innovative approach to period protection. Leverage this investor backing as a selling point to attract customers who value quality and cutting-edge solutions.
Premium Products Ruby Love offers a range of high-quality period underwear, swimwear, activewear, and sleepwear with absorbent built-in liners. Highlight the comfort, technology, and leak protection features of these products to appeal to customers seeking superior period protection.
Rebranding Success Formerly known as PantyProp, Ruby Love's rebranding signifies a fresh start and enhanced customer experience. Use this rebranding story to engage with customers looking for reliable and rejuvenated brands, potentially leading to increased sales and brand loyalty.
Tech-Driven Approach By integrating technologies like React, Google Analytics, and Fastly, Ruby Love demonstrates a commitment to innovation and customer satisfaction. Emphasize the tech stack to position the company as forward-thinking and trustworthy, appealing to tech-savvy consumers and driving sales.