New Product Expansion Knix recently launched the FreeFlex demi bra, indicating a strategic move to expand their product line with innovative offerings. This presents a sales opportunity to engage existing customers and attract new ones with a diverse range of intimate apparel options.

Retail Expansion With the opening of new retail locations in high-traffic areas like Toronto's Yorkdale Mall and Yorkdale Shopping Centre, Knix is tapping into broader market segments. Sales representatives can explore partnerships and collaborations at these locations to enhance brand visibility and drive sales.

Celebrity Collaboration Partnering with renowned athletes like Megan Rapinoe for marketing campaigns not only boosts brand credibility but also opens doors for influencer-driven sales. Sales professionals can leverage these collaborations to connect with sports enthusiasts and advocate a message of empowerment through Knix products.

Innovative Shapewear Line The launch of a fully-customizable shapewear line sets Knix apart in the market, offering personalized solutions to customers. Sales development representatives can capitalize on this unique selling point to target individuals seeking customized shapewear options for various body types.

Sustainable Swim Collection Knix's Swim Collection launch underlines a commitment to sustainability, a key trend driving consumer preferences. Sales teams can leverage the eco-friendly aspect of this collection to appeal to environmentally conscious customers and reinforce the company's values in sales pitches.