Insights

Unique Community Engagement RUBY's strong focus on community engagement and values-driven approach offers a unique selling point to attract customers looking for brands with a purpose beyond just fashion.

Expansion Potential With recent new collection launches and a solid presence in major cities of New Zealand, RUBY has a promising potential for expanding its market reach both locally and potentially internationally.

Tech-Forward Approach Utilizing a modern tech stack including live chat and cart functionality, RUBY demonstrates a commitment to enhancing customer experience online, presenting an opportunity for tech-savvy consumers and e-commerce sales.

Revenue Growth Having a revenue range of $10M - $50M showcases RUBY's financial stability and potential for growth, making it an appealing partner for those looking to collaborate with a thriving business.

Distinct Brand Identity RUBY's brand identity as a family-owned label with a focus on inclusivity, growth, and sustainability can resonate well with customers seeking authentic and meaningful connections through their fashion choices.

RUBY Tech Stack

RUBY uses 8 technology products and services including jsDelivr, Cart Functionality, LiveChat, and more. Explore RUBY's tech stack below.

  • jsDelivr
    Content Delivery Network
  • Cart Functionality
    E-commerce
  • LiveChat
    Live Chat
  • Klaviyo
    Marketing Automation
  • HTTP/3
    Miscellaneous
  • Popper
    Miscellaneous
  • RSS
    Miscellaneous
  • Priority Hints
    Performance

RUBY's Email Address Formats

RUBY uses at least 1 format(s):
RUBY Email FormatsExamplePercentage
First@rubynz.comJohn@rubynz.com
50%
First@rubynz.comJohn@rubynz.com
50%

Frequently Asked Questions

Where is RUBY's headquarters located?

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RUBY's main headquarters is located at 17 Nixon Street Auckland, AUK 1021 NZ. The company has employees across 4 continents, including OceaniaEuropeAsia.

What is RUBY's stock symbol?

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RUBY is a publicly traded company; the company's stock symbol is RT.

What is RUBY's official website and social media links?

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RUBY's official website is rubynz.com and has social profiles on LinkedIn.

How much revenue does RUBY generate?

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As of October 2024, RUBY's annual revenue reached $15M.

What is RUBY's NAICS code?

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RUBY's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does RUBY have currently?

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As of October 2024, RUBY has approximately 83 employees across 4 continents, including OceaniaEuropeAsia. Key team members include Head Of Sales & Marketing: A. S. L.Head Of Marketing: O. O.Head Of Brand: I. J.. Explore RUBY's employee directory with LeadIQ.

What industry does RUBY belong to?

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RUBY operates in the Retail Apparel and Fashion industry.

What technology does RUBY use?

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RUBY's tech stack includes jsDelivrCart FunctionalityLiveChatKlaviyoHTTP/3PopperRSSPriority Hints.

What is RUBY's email format?

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RUBY's email format typically follows the pattern of . Find more RUBY email formats with LeadIQ.

When was RUBY founded?

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RUBY was founded in 2002.
RUBY

RUBY

Retail Apparel and FashionAuckland, New Zealand51-200 Employees

Founded in 2002, RUBY is an eminent fashion label based in Aotearoa, best known and loved for the mutually nourishing relationship it has with its community, and the way its designs embody those who wear them.

RUBY is a family-owned brand, and the care, intimacy and love that comes from this is woven into its DNA.

With Creative Director Deanna Didovich overseeing the design house, the brand is fluid, forever evolving alongside its community. The RUBY spirit occupies a space beyond the fabrics and silhouettes that form its collections: it is a collective movement that RUBY has coined its Rubettes.

Rubettes are inclusive, multi-dimensional and progressive. Rubettes want to live life to the fullest, to make their mark on the world, and to leave the earth in a better place than they found it. Rubettes are free-spirited: they seek an abundance of joy and have an eagerness to learn, reflect and grow.

These values are stitched into each of the collections RUBY creates, and RUBY draws inspiration from its community to create pieces and provoke conversations.

Today, RUBY has seven stores: located in Auckland, Hamilton, Wellington and Christchurch.

Section iconCompany Overview

Headquarters
17 Nixon Street Auckland, AUK 1021 NZ
Website
rubynz.com
Stock Symbol
RT
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2002
Employees
51-200

Section iconFunding & Financials

  • $10M$50M

    RUBY's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    RUBY's revenue is in the range of $10M$50M

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