Insights

Community Engagement RUBY’s strong connection with its community, reflected in its inclusive and progressive brand identity, offers a valuable opportunity to develop products or partnerships that resonate with Rubettes’ values and lifestyle aspirations, fostering deeper brand loyalty and customer retention.

Expansion Potential With seven stores across major New Zealand cities, there is potential to expand further domestically or explore international markets with similar demographic profiles, leveraging the brand's reputation for community and sustainability-focused fashion.

Digital Engagement RUBY’s utilization of diverse technology platforms like Shopify and LiveChat indicates a strong online presence and customer engagement strategy, presenting opportunities to introduce new e-commerce features or digital marketing solutions to boost sales.

Sustainable Branding Given RUBY’s emphasis on community, inclusivity, and leaving a positive impact, there is scope to develop exclusive sustainable product lines or eco-friendly collaborations, appealing to conscious consumers and differentiating the brand in the competitive retail space.

Collaborative Opportunities The brand’s creative leadership under Deanna Didovich and its focus on evolving designs aligned with community values allow for partnership ventures such as limited-edition collections or brand collaborations that can amplify visibility and drive customer engagement.

RUBY Tech Stack

RUBY uses 8 technology products and services including Open Graph, Shopify, Swiper, and more. Explore RUBY's tech stack below.

  • Open Graph
    Content Management System
  • Shopify
    E-commerce
  • Swiper
    Javascript Libraries
  • LiveChat
    Live Chat
  • ReturnGO
    Logistics
  • Azure Edge Network
    Miscellaneous
  • Yotpo Reviews
    Online Review Management
  • X-XSS-Protection
    Security

Media & News

RUBY's Email Address Formats

RUBY uses at least 1 format(s):
RUBY Email FormatsExamplePercentage
First@rubynz.comJohn@rubynz.com
50%
First@rubynz.comJohn@rubynz.com
50%

Frequently Asked Questions

Where is RUBY's headquarters located?

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RUBY's main headquarters is located at 17 Nixon Street, Auckland, AUK 1021, NZ. The company has employees across 3 continents, including OceaniaAsiaNorth America.

What is RUBY's stock symbol?

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RUBY is a publicly traded company; the company's stock symbol is RUBY.

What is RUBY's official website and social media links?

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RUBY's official website is rubynz.com and has social profiles on LinkedIn.

What is RUBY's NAICS code?

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RUBY's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does RUBY have currently?

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As of October 2025, RUBY has approximately 93 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Head Of Marketing And Technology: K. H.Sales + Marketing Director: A. S. L.Art Director: E. H.. Explore RUBY's employee directory with LeadIQ.

What industry does RUBY belong to?

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RUBY operates in the Retail Apparel and Fashion industry.

What technology does RUBY use?

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RUBY's tech stack includes Open GraphShopifySwiperLiveChatReturnGOAzure Edge NetworkYotpo ReviewsX-XSS-Protection.

What is RUBY's email format?

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RUBY's email format typically follows the pattern of First@rubynz.com. Find more RUBY email formats with LeadIQ.

When was RUBY founded?

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RUBY was founded in 2002.

RUBY

Retail Apparel and FashionNew Zealand51-200 Employees

Founded in 2002, RUBY is an eminent fashion label based in Aotearoa, best known and loved for the mutually nourishing relationship it has with its community, and the way its designs embody those who wear them.

RUBY is a family-owned brand, and the care, intimacy and love that comes from this is woven into its DNA.

With Creative Director Deanna Didovich overseeing the design house, the brand is fluid, forever evolving alongside its community. The RUBY spirit occupies a space beyond the fabrics and silhouettes that form its collections: it is a collective movement that RUBY has coined its Rubettes.

Rubettes are inclusive, multi-dimensional and progressive. Rubettes want to live life to the fullest, to make their mark on the world, and to leave the earth in a better place than they found it. Rubettes are free-spirited: they seek an abundance of joy and have an eagerness to learn, reflect and grow.

These values are stitched into each of the collections RUBY creates, and RUBY draws inspiration from its community to create pieces and provoke conversations.

Today, RUBY has seven stores: located in Auckland, Hamilton, Wellington and Christchurch.

Section iconCompany Overview

Headquarters
17 Nixon Street, Auckland, AUK 1021, NZ
Website
rubynz.com
Stock Symbol
RUBY
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2002
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    RUBY's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    RUBY's revenue is estimated to be in the range of $1M$10M

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