Subsea Innovation RUD has newly introduced the ACP-TURNADO OCEANSTAR, the first lifting point approved by DNV for subsea environments, signaling strong growth in underwater lifting solutions and potential cross-sell to offshore, marine, and subsea service providers.

DNV Certified The emphasis on DNV certification for lifting equipment highlights a compliance-driven sales approach. Target customers include asset owners and contractors in sectors demanding high safety and reliability standards, such as oil & gas, maritime, and offshore wind.

Global Reach With operations and sales in over 120 countries and a diversified product portfolio spanning lifting, moving, pulling, and protective chains, there are expansive upsell opportunities to existing distributors and global OEMs seeking end-to-end durable handling solutions.

Strategic Partnerships RUD articulates a focus on collaborative partnerships and development expertise, presenting a pathway to co-develop customer-specific lifting and handling solutions, enabling joint ventures, private-label opportunities, and multi-year procurement programs.

Industrial Safety A broad product range for harsh environments (snow/ice, rugged terrain, crawler/heavy equipment protection) aligns with industries investing in equipment uptime and operator safety, suggesting cross-sell potential into mining, construction, agriculture, and earthmoving sectors.