Tech-Savvy Platform Beyond the Rack utilizes a modern tech stack including jQuery, PHP, and HTTP/3, showcasing readiness for tech-driven sales approaches and potential integrations with complementary tech solutions.
Market Expansion Recent launch of the FiLi mobile application indicates a strategic focus on customer accessibility and financial literacy, presenting opportunities for cross-selling and expanding customer base.
Financial Boost Securing significant financing of $524 million enhances the company's capabilities for large-scale marketing campaigns, partnerships with premium brands, and the enhancement of loyalty programs to boost sales.
Competitive Positioning Similar companies like Privalia, Gilt, and Rue La La indicate a competitive landscape with established players, presenting opportunities for strategic collaborations, unique offerings, and targeted marketing to differentiate Beyond the Rack.
Retail Partnerships Collaborations with a diverse range of major brands for exclusive sales present opportunities for co-branded marketing initiatives, joint promotions, and bundling strategies to drive sales growth and customer engagement.
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$1BBeyond the Rack uses 8 technology products and services including Font Awesome, Google Font API, jQuery, and more. Explore Beyond the Rack's tech stack below.
| Beyond the Rack Email Formats | Percentage |
| First@beyondtherack.com | 20% |
| First.Last@beyondtherack.com | 20% |
| FirstLas@beyondtherack.com | 9% |
| Last_First@beyondtherack.com | 6% |
| Last.First@beyondtherack.com | 5% |
| Last@beyondtherack.com | 5% |
| First.L@beyondtherack.com | 4% |
| FiLast@beyondtherack.com | 5% |
| LastFir@beyondtherack.com | 4% |
| Last.F@beyondtherack.com | 5% |
| FirstL@beyondtherack.com | 3% |
| FirLast@beyondtherack.com | 3% |
| F.Last@beyondtherack.com | 3% |
| First-L@beyondtherack.com | 3% |
| FLast@beyondtherack.com | 3% |
| FirstMiddleLast@beyondtherack.com | 2% |
| FLast@btr.com | 50% |
| Last@btr.com | 50% |
Technology, Information and InternetQuebec, Canada51-200 Employees
Beyond the Rack is one of North America's leading online shopping clubs featuring top designer brand name apparel, accessories, beauty, and home decor at up to 80% off retail. We work with hundreds of major brands to hold first come, first served sales that are open exclusively to BTR members.
Company Overview
Funding & FinancialsBeyond the Rack's revenue is in the range of $10M
Funding & FinancialsBeyond the Rack's revenue is in the range of $10M
1-888-653-2347 
support@leadiq.com