Strategic partnerships Explore co-branded wellness weekends with larger wellness brands and resorts (e.g., Canyon Ranch) to expand reach, leverage existing customer bases, and create premium retreat experiences for women seeking reset and rejuvenation.

Private & corporate Collabs Leverage the Private Retreat Program and corporate wellness partnerships to target small groups, fitness clubs, charity teams, and corporate clients seeking team-building and stress reduction through guided trail running experiences.

Destinations & expansion Capitalize on recent geographic expansion such as Vancouver Island; identify high-potential trail destinations with growing wellness interest and collaborate with local guides to scale new itineraries and cross-sell to existing runners.

Targeted Offerings Develop women-focused, mindfulness-driven retreats and high-end wellness weekends to align with current branding, while upselling add-ons like personalized coaching, mindful leadership sessions, and post-retreat coaching to boost lifetime value.

Digital reach Enhance analytics and digital marketing to capture demand from wellness and running communities; optimize SEO and tracking to identify top-performing retreats, enabling precise retargeting and higher conversion for upcoming launches.