Insights

Omnichannel Reach Leverage ruparupa’s nationwide presence with 600+ pickup points to offer localized promotions, click-and-collect bundles, and seamless in-store experiences to boost cross-channel sales.

Affirmed Financing Promote flexible purchasing options such as 0% installment plans and free shipping to reduce purchase friction, while highlighting partner brands and guaranteed delivery windows to increase basket size.

Partnership Network Capitalize on ruparupa’s extensive brand lineup (AZKO, INFORMA, Krisbow, Toys Kingdom, etc.) to propose co-branded campaigns, exclusive bundles, and store-within-a-store promotions across their partner ecosystem.

Tech-Driven Position data-driven retargeting and personalized recommendations using their current tech stack (Algolia, Mautic, AWS) to improve conversion rates and drive repeat purchases through targeted ads and emails.

Growth Metrics Explore upsell opportunities around home living and lifestyle categories aligned with ruparupa’s revenue scale (mid-market to large mid-tier) to craft tiered offerings and volume discounts that increase average order value.

Similar companies to ruparupa

ruparupa Tech Stack

ruparupa uses 8 technology products and services including Criteo, Twitter Ads, Amazon Web Services, and more. Explore ruparupa's tech stack below.

ruparupa's Email Address Formats

ruparupa uses at least 2 email formats:
ruparupa Email FormatsExamplePercentage
First.Last@ruparupa.comJohn.Doe@ruparupa.com
96%
First@ruparupa.comJohn@ruparupa.com
4%

Frequently Asked Questions

What is ruparupa's official website and social media links?

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ruparupa's official website is ruparupa.com and has social profiles on LinkedIn.

How much revenue does ruparupa generate?

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As of August 2026, ruparupa's annual revenue is estimated to be $50M - $100M.

What is ruparupa's NAICS code?

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ruparupa's NAICS code is 44-45 - Retail Trade.

How many employees does ruparupa have currently?

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As of August 2026, ruparupa has approximately 194 employees across 1 continents, including Asia. Key team members include Chief Product Officer: R. N., Chief Merchandising Officer: S. W. and Chief Experience And Analytics: M. C. Explore ruparupa's employee directory with LeadIQ.

What industry does ruparupa belong to?

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ruparupa operates in the Retail industry.

What technology does ruparupa use?

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ruparupa's tech stack includes Criteo, Twitter Ads, Amazon Web Services, Cloudinary, Amazon Simple Email Service, Google Workspace, Mautic and Algolia.

What is ruparupa's email format?

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ruparupa's email format typically follows the pattern of First.Last@ruparupa.com. Find more ruparupa email formats with LeadIQ.
ruparupa logo

ruparupa

RetailJakarta, Indonesia51-200 Employees

ruparupa is a retail company headquartered in Jakarta, Indonesia. It is built by the Kawan Lama Group and managed by PT Omni Digitama Internusa, and it focuses on offering products for home living, lifestyle, and hobbies. The product assortment comes from official partners such as AZKO, INFORMA, INFORMA Electronics, Krisbow, Toys Kingdom, Pet Kingdom, SELMA, ATARU, Pendapo, EYE SOUL, THYS, and ROLKA. Its online platform enables customers to buy products online and pick up orders at more than 600 stores across Indonesia, with a 14-day guarantee, free shipping, and 0% installments with no admin fees. The company operates in the retail industry and is characterized as a mid-sized business.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    ruparupa's revenue is estimated to be in the range of $50M - $100M

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