Insights

Omni-channel leverage Partner with ruparupa to expand cross-store pickup and last-mile delivery services across their 600+ store network, enabling you to offer customers quick fulfillment and optional in-store pickups to boost conversion.

Home lifestyle focus Position products for home living, lifestyle, and hobbies via ruparupa’s established catalog from major partners like INFORMA and Toys Kingdom, tapping into a broad and repeatable home-centric buyer base.

Financing and guarantees Highlight promotions such as 0% installments and 14-day guarantees to lower cart friction; tailor financing options to increase average order value and reduce checkout abandonment for eligible items.

Tech-enabled commerce Leverage their tech stack and tools (Algolia search, Freshchat, Google Workspace, analytics) to integrate enhanced product discovery, chat-assisted selling, and data-driven outreach for high-intent buyers.

Scaled capacity match Target growth opportunities by offering bulk or multi-unit procurement, leveraging Kawan Lama Group’s network and ruparupa’s wholesale-like partnerships to serve small businesses and institutions.

ruparupa Tech Stack

ruparupa uses 8 technology products and services including Twitter Ads, Varnish, C3.js, and more. Explore ruparupa's tech stack below.

  • Twitter Ads
    Advertising
  • Varnish
    Caching
  • C3.js
    Charting
  • Google Workspace
    Email
  • Modernizr
    Javascript Libraries
  • Freshchat
    Live Chat
  • Algolia
    Search Engines
  • Ahrefs
    Search Marketing

Media & News

ruparupa's Email Address Formats

ruparupa uses at least 1 format(s):
ruparupa Email FormatsExamplePercentage
First.Last@ruparupa.comJohn.Doe@ruparupa.com
94%
First@ruparupa.comJohn@ruparupa.com
6%

Frequently Asked Questions

Where is ruparupa's headquarters located?

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ruparupa's main headquarters is located at Jakarta, Jakarta 11610 Indonesia. The company has employees across 1 continents, including Asia.

What is ruparupa's official website and social media links?

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ruparupa's official website is ruparupa.com and has social profiles on LinkedIn.

What is ruparupa's NAICS code?

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ruparupa's NAICS code is 44-45 - Retail Trade.

How many employees does ruparupa have currently?

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As of May 2026, ruparupa has approximately 197 employees across 1 continents, including Asia. Key team members include Chief Product Officer: R. N.Chief Merchandising Officer: S. W.Chief Experience And Analytics: M. C.. Explore ruparupa's employee directory with LeadIQ.

What industry does ruparupa belong to?

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ruparupa operates in the Retail industry.

What technology does ruparupa use?

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ruparupa's tech stack includes Twitter AdsVarnishC3.jsGoogle WorkspaceModernizrFreshchatAlgoliaAhrefs.

What is ruparupa's email format?

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ruparupa's email format typically follows the pattern of First.Last@ruparupa.com. Find more ruparupa email formats with LeadIQ.

ruparupa

RetailJakarta, Indonesia51-200 Employees

ruparupa is a retail company headquartered in Jakarta, Indonesia. It is built by the Kawan Lama Group and managed by PT Omni Digitama Internusa, and it focuses on offering products for home living, lifestyle, and hobbies. The product assortment comes from official partners such as AZKO, INFORMA, INFORMA Electronics, Krisbow, Toys Kingdom, Pet Kingdom, SELMA, ATARU, Pendapo, EYE SOUL, THYS, and ROLKA. Its online platform enables customers to buy products online and pick up orders at more than 600 stores across Indonesia, with a 14-day guarantee, free shipping, and 0% installments with no admin fees. The company operates in the retail industry and is characterized as a mid-sized business.

Section iconCompany Overview

Headquarters
Jakarta, Jakarta 11610 Indonesia
NAICS Code
44-45 - Retail Trade
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $50M$100M

    ruparupa's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    ruparupa's revenue is estimated to be in the range of $50M$100M

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