Insights

Strategic partnerships Rupyy already collaborates with 50+ banks and NBFCs and is part of the CarDekho Group. There is a sales opportunity to expand co-lending and cross-sell through additional regional banks, microfinance institutions, or fintechs looking to enter India’s vehicle, personal loan, and mortgage spaces.

Full-stack advantage As India’s only full-stack vehicle finance distribution platform with end-to-end tech, Rupyy can be positioned as a marketplace enablement partner for lenders seeking integrated loan lifecycle solutions, inviting SaaS & fintech firms to white-label or connect via APIs for faster onboarding.

Product expansion Rupyy has broadened from vehicle loans into personal loans and mortgages. There is a potential upsell/partner opportunity for financial institutions to co-create diversified loan products, bundled credit offerings, and targeted borrower segments, leveraging Rupyy’s tech stack and partner network.

AI and partner tools With launches like Digikhata, Rupyy emphasizes AI-driven analytics and real-time payouts for channel partners. This presents a sales angle to offer value-added analytics, risk scoring, and automation tools to lenders and retailers for improved efficiency and lower friction.

Growth and funding readiness Rupyy has demonstrated rapid leadership changes and growth milestones, suggesting readiness for scaled partnerships and potential fundraising collaborations with financial backers or strategic buyers seeking a dominant Indian fintech distribution platform.

Similar companies to rupyy

rupyy Tech Stack

rupyy uses 8 technology products and services including iCIMS, Amazon Web Services, Amazon Simple Email Service, and more. Explore rupyy's tech stack below.

Media & News

rupyy's Email Address Formats

rupyy uses at least 3 email formats:
rupyy Email FormatsExamplePercentage
First.Last@rupyy.comJohn.Doe@rupyy.com
98%
Last.First@rupyy.comDoe.John@rupyy.com
1%
First@rupyy.comJohn@rupyy.com
1%

Frequently Asked Questions

What is rupyy's official website and social media links?

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rupyy's official website is rupyy.com and has social profiles on LinkedIn.

How much revenue does rupyy generate?

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As of August 2026, rupyy's annual revenue is estimated to be $25M - $50M.

What is rupyy's NAICS code?

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rupyy's NAICS code is 52 - Finance and Insurance.

How many employees does rupyy have currently?

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As of August 2026, rupyy has approximately 544 employees across 1 continents, including Asia. Key team members include Head Of Central Operations: S. K., Co-Founder & Ceo: N. J. and Business Head: L. K. Explore rupyy's employee directory with LeadIQ.

What industry does rupyy belong to?

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rupyy operates in the Financial Services industry.

What technology does rupyy use?

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rupyy's tech stack includes iCIMS, Amazon Web Services, Amazon Simple Email Service, Google Workspace, React, jQuery, YouTube and Piwik PRO Core.

What is rupyy's email format?

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rupyy's email format typically follows the pattern of First.Last@rupyy.com. Find more rupyy email formats with LeadIQ.

When was rupyy founded?

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rupyy was founded in 2015.
rupyy logo

rupyy

Financial ServicesHaryana, India501-1000 Employees

Rupyy is a fintech platform within India's financial services sector that focuses on automobile financing for buyers. It supports a fully paperless loan process and aims to deliver a contemporary, omni-channel digital experience through partnerships with leading banks and NBFCs. Positioned within the CarDekho Group, Rupyy seeks to broaden access to alternative financial products for car ownership in the automotive market.

Headquartered in Gurgaon, Haryana, the company serves customers seeking digitized, convenient financing options for vehicles. In 2026, Rupyy announced a leadership change with Sumit Singla appointed as chief executive officer.

Section iconCompany Overview

Website
rupyy.com
NAICS Code
52 - Finance and Insurance
Founded
2015
Employees
501-1000

Section iconFunding & Financials

  • $25M - $50M

    rupyy's revenue is estimated to be in the range of $25M - $50M

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