Strong Regional Presence Rushton & Company has established itself as a versatile and reputable accounting firm in the Southeast region, which indicates potential for expanding into broader geographic markets or offering specialized regional services to clients.

International Network Advantage With affiliations to CPAmerica and Crowe Horwath International, Rushton & Company can leverage a vast network of 26,000 CPA professionals, enabling cross-border service offerings and international expansion opportunities for clients seeking global financial solutions.

Mid-Size Market Position Generating between $50M and $100M in revenue with a team of up to 200 employees, Rushton & Company is positioned as a mid-market firm that can target midsize businesses seeking personalized yet scalable accounting services.

Tech-Enabled Services The company's integration of technologies such as Amazon S3, Cloudflare, and Google Analytics suggests openness to adopting innovative digital solutions, presenting an opportunity to upsell advanced tech-driven advisory and cloud-based service offerings.

Growth-Oriented Partnerships Focusing on relationship-building and high-quality financial services, Rushton & Company is well-placed to attract clients looking for trusted partners that can support their growth with tailored financial counsel, creating opportunities for customized advisory relationships.