Russ Reid Company
Advertising ServicesUnited States201-500 Employees
Nonprofit Agency, Russ Reid & Grizzard, Relaunches as “One & All” Agency Seeks to Unlock “The Power of We” through New Name and Brand Pasadena, CA, Feb. 22, 2018 – Russ Reid & Grizzard, a leading agency serving the nonprofit sector, today announced its new name: One & All. The agency was created last year with the merger of Russ Reid and Grizzard, two independent industry leaders responsible for many of the practices used in modern fundraising. The name change follows an extensive re-branding effort, in partnership with global branding firm, Siegel+Gale, to define the combined agency and inspire further reinvention of nonprofit giving. “One & All literally means everyone,” said Alan Hall, chief executive officer of the agency. “It speaks to the deep emotional connection and shared purpose that people experience when they engage with nonprofits. It taps into the power of sharing, the sense that we can achieve more through cooperation than competition, and that by donating, we are paying back what we have received in life. It’s the basis of the Golden Rule.” Last year’s merger combined the best of the two agencies into one: the integrated, multi-channel capabilities of Russ Reid; the efficiency and technical expertise of Grizzard; and the scale of the combined agency to streamline and optimize resources more effectively on behalf of clients. The combined agency has also attracted a wide array of new talent with diverse skills, helping expand its range of services, create partnerships with corporate, media and technology brands and fashion new ways of giving. “Our new name is built on the legacy of our two brands, and launches us into the future of nonprofit fundraising because it conveys the idea that everyone can have a collective part in doing good,” said Jane Chong, chief innovation officer of One & All. “Our clients face greater challenges now more than ever in gaining share-of-giving. Not only do we need to be more insightful and data driven, we need to be more creative in developing solutions for clients that go beyond just raising money. Our task is to help organizations achieve their goals, and we take a broad view on how we can do that.” This fresh perspective will be carried through in the agency’s new tagline: The Power of We. The line conveys a spirit of collaboration that operates on multiple levels—between the two formerly independent agencies, between One & All and its clients, and between the donors One & All brings together to share in a client’s mission. “For nearly 100 years, our job has been to unlock the potential contained in that simple pronoun, we,” said Mr. Hall. “Inspired by our new name and positioning, we are looking for ways to foster that collective mindset – to activate The Power of We, help our clients have more impact and, ultimately, change the world.” About One & All One & All exists to help nonprofit organizations solve the world's most pressing problems. For nearly a century, the agency have been providing data-driven solutions that create real and powerful connections between nonprofit organizations and people to fuel growth and impact. With offices in Los Angeles, Atlanta and Toronto, One & All helps clients through direct response fundraising, brand strategy and advertising, analytics, consulting services, and digital and social campaigns. Consistent growth has been driven by long-tenured relationships and results for The Salvation Army, Operation Smile, American Red Cross, World Vision, Mercy Ships, more than 70 humane societies and over 250 rescue missions and food banks. One & All is part of the DAS Group of Companies, a division of Omnicom Group. About the DAS Group of Companies
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