Acquisition Target Following the March 2024 acquisition by Würth Baer Supply Company, Russell Plywood Inc presents an opportunity for cross-sell of flooring and building materials through the combined network, potentially expanding reach into Wilmington, Delaware and any legacy Russell customers.

Mid-market Scale With 11-50 employees and revenue in the 10-25 million range, Russell Plywood operates as a mid-market wholesale supplier, suggesting readiness for inventory optimization services, logistics enhancements, and channel partner programs that fit a smaller, growth-focused distributor profile.

Digital Engagement Existing tech stack leveraging WordPress, Cloudflare, and Google Workspace indicates a modern online presence and potential for digital marketing services, e-commerce enablement, and security/content delivery optimizations to boost online inquiries and orders.

Geographic Footprint Headquartered in Reading, PA with an additional site in Wilmington, DE, there is an opportunity to tailor regional supply solutions, trucking, and regional vendor partnerships to reduce lead times and enhance service levels in the Northeast corridor.

Financial Opportunity Revenue visibility in the mid-market range combined with acquisition activity signals potential for vendor financing discussions, credit terms optimization, and bundled material supply agreements with Würth Baer and related distributors to drive higher lifetime value.