Insights

Established Market Presence Russells has a long-standing history serving the Yorkshire farming community since 1921, establishing strong regional brand recognition and customer loyalty, providing a solid foundation for upselling advanced agricultural and groundcare equipment.

Wide Franchise Portfolio The company's representation of leading brands like New Holland, Pottinger, Vaderstad, and Manitou offers opportunities to cross-sell complementary machinery and parts, catering to a broad range of customer needs in agriculture, construction, and groundcare sectors.

Regional Expansion With multiple branches across Yorkshire and neighboring regions, Russells presents a local presence that can facilitate targeted outreach and personalized service, making it easier to introduce new equipment lines and customized solutions.

Technology Integration Utilizing digital tools such as Mailchimp and SEO optimization indicates a potential to leverage digital marketing and online sales channels to expand reach and promote new product launches to existing customers and new prospects.

Growth Opportunity With revenue between 1M and 10M and a focus on after-sales support, Russells has room to grow through offering more maintenance services, spare parts, and value-added solutions tailored to the needs of local farmers and contractors.

Russells Tech Stack

Russells uses 8 technology products and services including cdnjs, Akamai, Mailchimp, and more. Explore Russells's tech stack below.

  • cdnjs
    Content Delivery Network
  • Akamai
    Content Delivery Network
  • Mailchimp
    Email
  • Google Fonts API
    Font Scripts
  • Twemoji
    Font Scripts
  • Priority Hints
    Performance
  • Yoast SEO
    Search Engines
  • Apache HTTP Server
    Web Servers

Media & News

Russells's Email Address Formats

Russells uses at least 1 format(s):
Russells Email FormatsExamplePercentage
FLast@russells.uk.comJDoe@russells.uk.com
90%
First@russells.uk.comJohn@russells.uk.com
10%

Frequently Asked Questions

Where is Russells's headquarters located?

Minus sign iconPlus sign icon
Russells's main headquarters is located at Malton, England yo17 6rd United Kingdom. The company has employees across 5 continents, including EuropeAfricaNorth America.

What is Russells's official website and social media links?

Minus sign iconPlus sign icon
Russells's official website is russells.uk.com and has social profiles on LinkedIn.

What is Russells's NAICS code?

Minus sign iconPlus sign icon
Russells's NAICS code is 333 - Machinery Manufacturing.

How many employees does Russells have currently?

Minus sign iconPlus sign icon
As of April 2026, Russells has approximately 90 employees across 5 continents, including EuropeAfricaNorth America. Key team members include Chief Financial Officer: C. K.Director: P. M.Group Sales Director: J. N.. Explore Russells's employee directory with LeadIQ.

What industry does Russells belong to?

Minus sign iconPlus sign icon
Russells operates in the Machinery Manufacturing industry.

What technology does Russells use?

Minus sign iconPlus sign icon
Russells's tech stack includes cdnjsAkamaiMailchimpGoogle Fonts APITwemojiPriority HintsYoast SEOApache HTTP Server.

What is Russells's email format?

Minus sign iconPlus sign icon
Russells's email format typically follows the pattern of FLast@russells.uk.com. Find more Russells email formats with LeadIQ.

When was Russells founded?

Minus sign iconPlus sign icon
Russells was founded in 1921.

Russells

Machinery ManufacturingEngland, United Kingdom51-200 Employees

LEADERS IN AGRICULTURAL, GROUNDCARE AND CONSTRUCTION EQUIPMENT


Russell’s has been serving the Yorkshire farming community since 1921.

We are a family business with customer care at the core of everything we do and after sales support is our speciality. Now with seven branches in Yorkshire, one in Derbyshire and one in Northamptonshire we are one of the largest New Holland dealers in the UK.

We are proud to represent the industry’s foremost agricultural, groundcare and construction equipment suppliers.

You will find Russell branches across Yorkshire in Malton, Northallerton, Boroughbridge, Eggborough, Leyburn as well as branches in Tuxford, Darley Dale, Cubley (near Ashbourne) and Rothwell (near Kettering). We also have specialist groundcare branches in Gilberdyke and Rotherham.

We are one of the largest New Holland tractor, combine and big baler dealers in the UK and holders of the prestigious New Holland Overall Dealer of the Year award. Russells were also awarded New Holland Service Dealer of the Year.

Other key franchises include Pottinger grass and tillage equipment, Vaderstad seeding and cultivation machinery and Manitou handlers. McConnel flails and tillage machines are available at all Russell depots and we are main dealers for Takeuchi excavators and Honda ATVs.

Section iconCompany Overview

Headquarters
Malton, England yo17 6rd United Kingdom
NAICS Code
333 - Machinery Manufacturing
Founded
1921
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Russells's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Russells's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.