Insights

Established Market Presence Russells has a long-standing history serving the Yorkshire farming community since 1921, establishing a trusted local reputation that can be leveraged to expand their customer base within the agricultural and construction machinery sectors.

Strong Franchise Portfolio As one of the largest New Holland dealers in the UK and holding awards such as the Overall Dealer of the Year, Russells offers access to premium brands, presenting a significant opportunity to upsell expanded product lines and value-added services to existing clients.

Geographic Expansion With seven branches in Yorkshire and additional depots in Derbyshire and Northamptonshire, there is potential to further expand into neighboring regions or enhance cross-region service offerings to increase market penetration.

Digital Engagement Utilizing a tech stack that includes SEO tools, email marketing platforms, and CDN delivery indicates an active online presence, providing a channel to target local and regional customers more effectively with tailored marketing campaigns.

Growth-Oriented Revenue Operating within the $1M to $10M revenue range offers opportunities for incremental sales growth through introducing new machinery, parts, or after-sales services, especially by capitalizing on their strong industry reputation and established customer loyalty.

Russells Tech Stack

Russells uses 8 technology products and services including cdnjs, Akamai, Mailchimp, and more. Explore Russells's tech stack below.

  • cdnjs
    Content Delivery Network
  • Akamai
    Content Delivery Network
  • Mailchimp
    Email
  • Google Fonts API
    Font Scripts
  • Twemoji
    Font Scripts
  • Priority Hints
    Performance
  • Yoast SEO
    Search Engines
  • Apache HTTP Server
    Web Servers

Media & News

Russells's Email Address Formats

Russells uses at least 1 format(s):
Russells Email FormatsExamplePercentage
FLast@russells.uk.comJDoe@russells.uk.com
45%
First@russells.uk.comJohn@russells.uk.com
5%
FLast@russells.uk.comJDoe@russells.uk.com
45%
First@russells.uk.comJohn@russells.uk.com
5%

Frequently Asked Questions

What is Russells's official website and social media links?

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Russells's official website is russells.uk.com and has social profiles on LinkedIn.

What is Russells's NAICS code?

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Russells's NAICS code is 333 - Machinery Manufacturing.

How many employees does Russells have currently?

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As of December 2025, Russells has approximately 79 employees across 5 continents, including EuropeAfricaNorth America. Key team members include Chief Financial Officer: C. K.Group Sales Director: J. N.Director: A. R.. Explore Russells's employee directory with LeadIQ.

What industry does Russells belong to?

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Russells operates in the Machinery Manufacturing industry.

What technology does Russells use?

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Russells's tech stack includes cdnjsAkamaiMailchimpGoogle Fonts APITwemojiPriority HintsYoast SEOApache HTTP Server.

What is Russells's email format?

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Russells's email format typically follows the pattern of FLast@russells.uk.com. Find more Russells email formats with LeadIQ.

When was Russells founded?

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Russells was founded in 1921.

Russells

Machinery ManufacturingEngland, United Kingdom51-200 Employees

LEADERS IN AGRICULTURAL, GROUNDCARE AND CONSTRUCTION EQUIPMENT


Russell’s has been serving the Yorkshire farming community since 1921.

We are a family business with customer care at the core of everything we do and after sales support is our speciality. Now with seven branches in Yorkshire, one in Derbyshire and one in Northamptonshire we are one of the largest New Holland dealers in the UK.

We are proud to represent the industry’s foremost agricultural, groundcare and construction equipment suppliers.

You will find Russell branches across Yorkshire in Malton, Northallerton, Boroughbridge, Eggborough, Leyburn as well as branches in Tuxford, Darley Dale, Cubley (near Ashbourne) and Rothwell (near Kettering). We also have specialist groundcare branches in Gilberdyke and Rotherham.

We are one of the largest New Holland tractor, combine and big baler dealers in the UK and holders of the prestigious New Holland Overall Dealer of the Year award. Russells were also awarded New Holland Service Dealer of the Year.

Other key franchises include Pottinger grass and tillage equipment, Vaderstad seeding and cultivation machinery and Manitou handlers. McConnel flails and tillage machines are available at all Russell depots and we are main dealers for Takeuchi excavators and Honda ATVs.

Section iconCompany Overview

NAICS Code
333 - Machinery Manufacturing
Founded
1921
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Russells's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Russells's revenue is estimated to be in the range of $1M$10M

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