Insights

Expanding Market Presence Rusta's rapid expansion with over 200 stores across Sweden, Norway, Germany, and Finland indicates strong growth and market penetration. This presents opportunities to provide supply chain solutions, retail technology enhancements, or product partnerships to support their continuous domestic and international store openings.

Sustainability Initiatives The launch of electric trucks for emission-free logistics reflects Rusta's commitment to sustainability. Sales opportunities could include eco-friendly packaging, green supply chain solutions, or energy-efficient store fixtures to align with their environmental goals and appeal to increasingly eco-conscious consumers.

Technological Integration Rusta leverages a variety of digital tools and modern tech stacks, such as Google Tag Manager and GitHub, highlighting an openness to technological innovation. Offering advanced retail analytics, digital marketing solutions, or automation technologies could enhance their operational efficiency and customer engagement strategies.

New Leadership and Office Expansion The appointment of Mustafa Çil as country manager and the opening of new sourcing offices in Türkiye and the Netherlands suggest a focus on strategic leadership and supply chain optimization. This indicates potential for partnerships in talent acquisition, supply chain management, or sourcing solutions to support their global expansion.

Market Segmentation Opportunities With a broad product range targeting home and recreational items at competitive prices, there are opportunities to customize product lines, leverage private labels, or introduce exclusive brands that cater to specific customer segments within their diverse geographical markets for increased sales and customer loyalty.

Rusta Tech Stack

Rusta uses 8 technology products and services including BEAM, C3.js, GitHub, and more. Explore Rusta's tech stack below.

  • BEAM
    Accounting And Finance
  • C3.js
    Charting
  • GitHub
    Communication And Collaboration
  • Google Fonts API
    Font Scripts
  • Modernizr
    Javascript Libraries
  • Google Tag Manager
    Tag Management
  • DHL
    Transportation And Fleet Management
  • Facebook
    Widgets

Rusta's Email Address Formats

Rusta uses at least 1 format(s):
Rusta Email FormatsExamplePercentage
First.Last@rusta.comJohn.Doe@rusta.com
98%
FirLast@rusta.comJohDoe@rusta.com
1%
FiLast@rusta.comJoDoe@rusta.com
1%

Frequently Asked Questions

Where is Rusta's headquarters located?

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Rusta's main headquarters is located at Kanalvägen 12, 4tr, Upplands Väsby, 194 05, SE. The company has employees across 5 continents, including EuropeAsiaAfrica.

What is Rusta's phone number?

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You can contact Rusta's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rusta's stock symbol?

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Rusta is a publicly traded company; the company's stock symbol is RUSTA.ST.

What is Rusta's official website and social media links?

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Rusta's official website is rusta.com and has social profiles on LinkedIn.

How much revenue does Rusta generate?

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As of October 2025, Rusta's annual revenue is estimated to be $979M.

What is Rusta's NAICS code?

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Rusta's NAICS code is 44-45 - Retail Trade.

How many employees does Rusta have currently?

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As of October 2025, Rusta has approximately 2K employees across 5 continents, including EuropeAsiaAfrica. Key team members include Chief Sales Officer / Försäljningschef Rustakoncernen: J. K.Chief Purchasing Officer (cpo): V. A.Chief Business Development Officer: P. W.. Explore Rusta's employee directory with LeadIQ.

What industry does Rusta belong to?

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Rusta operates in the Retail industry.

What technology does Rusta use?

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Rusta's tech stack includes BEAMC3.jsGitHubGoogle Fonts APIModernizrGoogle Tag ManagerDHLFacebook.

What is Rusta's email format?

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Rusta's email format typically follows the pattern of First.Last@rusta.com. Find more Rusta email formats with LeadIQ.

When was Rusta founded?

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Rusta was founded in 1986.
Rusta

Rusta

RetailSweden1001-5000 Employees

Hos detaljhandelskedjan Rusta, en ledande aktör på den nordiska lågprismarknaden, ska alla ska känna sig välkomna, både som kund och som medarbetare. Vi erbjuder ett brett sortiment av funktionella och trendriktiga hem- och fritidsprodukter och vill göra det lätt för många människor att köpa produkter av god kvalitet till bästa pris.

Det första varuhuset öppnades 1986 och i dag har Rusta mer än 200 varuhus i Sverige, Norge, Tyskland och Finland. Rustas aktie handlas på Nasdaq Stockholm (RUSTA) sedan 2023. Vår framgångssaga bygger på enkla inköpsprocesser utan dyra mellanhänder, ett brett sortiment, stora volymer, effektiv logistik och en intensiv trendbevakning. Genom att företaget är i ständig och snabb förändring kan vi erbjuda våra anställda en spännande arbetsmiljö och goda utvecklingsmöjligheter. Välkommen till Rusta!

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At the retail chain Rusta, a leading player in the Nordic variety hard discount market, everyone should feel welcome – whether you are a customer or a member of staff. We offer a wide variety of functional and trendy products for your home and recreational needs, and our aim is to make available great quality products at the best value possible. 

Our first store opened 1986 and today we have over 200 stores in Sweden, Norway, Germany and Finland. Rusta's shares are traded on Nasdaq Stockholm (RUSTA) since 2023. We credit our success to creating a simpler procurement process by eliminating middlemen, offering a wide selection of consumer goods, large volumes, an efficient supply chain, and an acute trend analysis. Our company is ever changing at a fast pace, ensuring that we are able to offer our employees an exciting workplace with great opportunities for professional development. Welcome to Rusta!

Section iconCompany Overview

Headquarters
Kanalvägen 12, 4tr, Upplands Väsby, 194 05, SE
Phone number
Website
rusta.com
Stock Symbol
RUSTA.ST
NAICS Code
44-45 - Retail Trade
Founded
1986
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Rusta's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Rusta's revenue is estimated to be in the range of $100M$250M

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