Insights

Sustainability Focus Rusta's recent launch of an electric truck for emission-free transports aligns with the market trend towards sustainability. This presents an opportunity for Rusta to capitalize on the growing consumer demand for eco-friendly products and services, potentially attracting environmentally-conscious customers.

Expansion Strategy With the opening of new locations in Essen, Germany, and Sweden, Rusta is demonstrating a strong commitment to expanding its presence in key markets. Sales development representatives can explore these new markets as potential opportunities for introducing Rusta's diverse product range and competitive pricing to a broader customer base.

Nordic Market Leader As a leading player in the Nordic variety hard discount market, Rusta's well-established brand presence and extensive network of over 200 stores across multiple countries provide a strong foundation for sales growth. Sales professionals can leverage Rusta's market leadership position to drive sales through strategic partnerships and targeted marketing campaigns.

Digital Marketing Capabilities Rusta's utilization of digital marketing tools such as LinkedIn Ads, Facebook Pixel, and Google Tag Manager indicates a strong focus on reaching and engaging customers through online channels. Sales development teams can leverage these technologies to target specific customer segments, optimize campaigns, and drive sales conversions effectively in the digital landscape.

Competitive Benchmarking By analyzing similar companies like Biltema, Clas Ohlson, IKEA, Kjell & Company, and K-Rauta, sales professionals can gain valuable insights into the competitive landscape and identify potential opportunities for differentiation. Understanding the strengths and weaknesses of competitors can help sales teams position Rusta's unique value proposition effectively and win over customers in a competitive market.

Rusta Tech Stack

Rusta uses 8 technology products and services including Linkedin Ads, Facebook Pixel, Hotjar, and more. Explore Rusta's tech stack below.

  • Linkedin Ads
    Advertising
  • Facebook Pixel
    Analytics
  • Hotjar
    Analytics
  • Google Font API
    Font Scripts
  • Microsoft
    Miscellaneous
  • Google Tag Manager
    Tag Management
  • Video.js
    Video Players
  • Facebook
    Widgets

Rusta's Email Address Formats

Rusta uses at least 1 format(s):
Rusta Email FormatsExamplePercentage
First.Last@rusta.comJohn.Doe@rusta.com
98%
FirLast@rusta.comJohDoe@rusta.com
1%
First.MiddleLast@rusta.comJohn.MichaelDoe@rusta.com
1%

Frequently Asked Questions

Where is Rusta's headquarters located?

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Rusta's main headquarters is located at Kanalvägen 12, 4tr Upplands Väsby, 194 05 SE. The company has employees across 5 continents, including EuropeAsiaAfrica.

What is Rusta's phone number?

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You can contact Rusta's main corporate office by phone at +46-8-626-43-00. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rusta's stock symbol?

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Rusta is a publicly traded company; the company's stock symbol is N/A.

What is Rusta's official website and social media links?

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Rusta's official website is rusta.com and has social profiles on LinkedIn.

How much revenue does Rusta generate?

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As of August 2024, Rusta's annual revenue reached $750M.

How many employees does Rusta have currently?

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As of August 2024, Rusta has approximately 1.7K employees across 5 continents, including EuropeAsiaAfrica. Key team members include Chief Sales Officer Forsaljningschef Rustakoncernen: J. K.Chief Purchasing Officer Cpo: V. A.Vice President - Fashion: M.. Explore Rusta's employee directory with LeadIQ.

What industry does Rusta belong to?

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Rusta operates in the Retail industry.

What technology does Rusta use?

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Rusta's tech stack includes Linkedin AdsFacebook PixelHotjarGoogle Font APIMicrosoftGoogle Tag ManagerVideo.jsFacebook.

What is Rusta's email format?

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Rusta's email format typically follows the pattern of . Find more Rusta email formats with LeadIQ.

When was Rusta founded?

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Rusta was founded in 1986.
Rusta

Rusta

RetailUpplands Väsby, Sweden1001-5000 Employees

Hos detaljhandelskedjan Rusta, en ledande aktör på den nordiska lågprismarknaden, ska alla ska känna sig välkomna, både som kund och som medarbetare. Vi erbjuder ett brett sortiment av funktionella och trendriktiga hem- och fritidsprodukter och vill göra det lätt för många människor att köpa produkter av god kvalitet till bästa pris.

Det första varuhuset öppnades 1986 och i dag har Rusta mer än 200 varuhus i Sverige, Norge, Tyskland och Finland. Rustas aktie handlas på Nasdaq Stockholm (RUSTA) sedan 2023. Vår framgångssaga bygger på enkla inköpsprocesser utan dyra mellanhänder, ett brett sortiment, stora volymer, effektiv logistik och en intensiv trendbevakning. Genom att företaget är i ständig och snabb förändring kan vi erbjuda våra anställda en spännande arbetsmiljö och goda utvecklingsmöjligheter. Välkommen till Rusta!

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At the retail chain Rusta, a leading player in the Nordic variety hard discount market, everyone should feel welcome – whether you are a customer or a member of staff. We offer a wide variety of functional and trendy products for your home and recreational needs, and our aim is to make available great quality products at the best value possible. 

Our first store opened 1986 and today we have over 200 stores in Sweden, Norway, Germany and Finland. Rusta's shares are traded on Nasdaq Stockholm (RUSTA) since 2023. We credit our success to creating a simpler procurement process by eliminating middlemen, offering a wide selection of consumer goods, large volumes, an efficient supply chain, and an acute trend analysis. Our company is ever changing at a fast pace, ensuring that we are able to offer our employees an exciting workplace with great opportunities for professional development. Welcome to Rusta!

Section iconCompany Overview

Headquarters
Kanalvägen 12, 4tr Upplands Väsby, 194 05 SE
Phone number
+46-8-626-43-00
Website
rusta.com
Stock Symbol
N/A
Founded
1986
Employees
1001-5000

Section iconFunding & Financials

  • $100M$1B

    Rusta's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Rusta's revenue is in the range of $100M$1B

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