Unified Platform Advantage Sólides markets the only HR and payroll unified platform enhanced with AI and Behavioral analytics, a strong differentiator in the Brazilian market. With tens of thousands of clients and millions of employee lives impacted, there is a clear path to cross sell recruiting, performance, and learning modules to existing customers seeking end to end automation.

Upsell Potential An extensive client base of 45k companies across Brazil provides abundant cross-selling opportunities for additional People Analytics, compliance, and automation capabilities. Use data‑driven account planning to identify customers still relying on fragmented tools and position Sólides as a single source of truth for talent data to improve retention and productivity.

Analytics Focus The platform's emphasis on data and People Analytics enables sales conversations around predictive hiring, turnover risk scoring, and workforce planning, helping SMEs mature into data-driven organizations.

SME Growth Strategy The model is tuned for SMEs with aspirational growth, offering modular deployment and fast ROI. Opportunities include tiered pricing, modular expansions, and advisory onboarding to support customers scaling from SME to mid-market.

Market Leadership As a Brazilian HR tech leader, Sólides can leverage credibility to win over prospects cautious about international alternatives. Highlight Norte a Sul coverage and a proven track record to engage industries such as retail, manufacturing, and services, and explore adjacent LATAM expansion where feasible.