S. Martinelli & Company Employee Directory

Food and Beverage ServicesCalifornia, United States51-200 Employees

S. Martinelli & Company is a Watsonville-based producer of apple juice made from fresh, U.S.-grown apples rather than concentrate. Local growers in the Pajaro Valley near Monterey Bay supply tree-ripened apples, including Newtown Pippin, which are used for the Gold Medal 100% juice designation. Historically, most of its bottles were glass, and in 2020 the company introduced a recyclable PET apple-shaped bottle to support on-the-go consumption while continuing to emphasize not-from-concentrate juice. This situates the company within the food and beverage services sector with a clear focus on juice derived from fresh fruit.

Its products target consumers seeking natural juice sourced from regional orchards. In early 2025 the company issued recalls of substantial quantities of its apple juice due to potential contamination concerns, with notices issued in March and April 2025. Earlier, in 2023, regulatory actions related to chemical safety were noted, including an EPA settlement. Together, these developments sit alongside a longstanding emphasis on local sourcing and a traditional packaging heritage.

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