Safe Ride 4 Kids, LLC Employee Directory

ManufacturingColorado, United States2-10 Employees

Safe Ride 4 Kids, LLC, is a Denver, Colorado-based company that operates as a manufacturing-focused e-commerce retailer specializing in in-car child safety products. The firm pursues innovative solutions intended to improve safety across a child’s development, including products designed for use during pregnancy. It was co-founded by Greg Durocher, a longtime car seat safety educator, his wife, and two friends, reflecting a founder-led effort to advance safety advocacy.

Its product lineup includes the Tummy Shield, for which the company holds exclusive USA distribution rights, a device that redirects the lap belt away from the pregnant abdomen and anchors it between the legs to form a crash-tested leg harness. The RideSafer 2 Travel Vest is another core offering; it is FMVSS 213 certified and positions the belt to keep a child's center of mass low, serving as an alternative to conventional booster seats for travel and special needs. The company operates with a small team and serves parents and expectant mothers seeking safer transport options, including through conventional channels where applicable.

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