Insights

Strong Financial Position With recent credit ratings upgrades to A- from S&P Global Ratings and reported revenues between one and ten billion dollars, SAFE demonstrates robust financial health, making it an attractive partner for organizations seeking reliable and scalable collaborations.

Sustainable Mission Focus SAFE's dedication to advocating for animal rights and ethical practices in New Zealand creates opportunities to align with environmentally conscious and socially responsible organizations interested in supporting or partnering on related initiatives.

Technology Adoption The company's utilization of cloud services like Amazon Web Services, Google, and collaboration tools such as Zoom indicates a strong digital infrastructure, opening avenues for tech partnerships, data-driven projects, and innovative program integrations.

Growing Stakeholder Engagement Recent high-profile news and media mentions suggest increased visibility and stakeholder interest, which can be leveraged to identify potential donors, sponsors, or corporate partners aligned with social and ethical values.

Market Expansion Potential Despite being a non-profit, SAFE’s operational scale and funding range position it well to expand its impact through strategic alliances, government grants, and corporate CSR programs targeting animal welfare and sustainability principles.

SAFE Tech Stack

SAFE uses 6 technology products and services including Amazon Web Services, Bitly, Lever, and more. Explore SAFE's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Bitly
    Marketing
  • Lever
    Recruitment Marketing
  • Google
    Search Engines
  • Zoom
    Web Conferencing
  • Google Hangouts
    Web Conferencing

Media & News

SAFE's Email Address Formats

SAFE uses at least 2 format(s):
SAFE Email FormatsExamplePercentage
First@safe.org.nzJohn@safe.org.nz
81%
FirstLast@safe.org.nzJohnDoe@safe.org.nz
15%
Last@safe.org.nzDoe@safe.org.nz
2%
FirLast@safe.org.nzJohDoe@safe.org.nz
2%
LastF@bit.lyDoeJ@bit.ly
85%
First.Last@bit.lyJohn.Doe@bit.ly
11%
First@bit.lyJohn@bit.ly
3%
Last@bit.lyDoe@bit.ly
1%

Frequently Asked Questions

What is SAFE's phone number?

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You can contact SAFE's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is SAFE's stock symbol?

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SAFE is a publicly traded company; the company's stock symbol is SAFE.

What is SAFE's official website and social media links?

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SAFE's official website is bit.ly and has social profiles on LinkedIn.

How much revenue does SAFE generate?

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As of December 2025, SAFE's annual revenue is estimated to be $12B.

What is SAFE's NAICS code?

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SAFE's NAICS code is 813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations.

How many employees does SAFE have currently?

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As of December 2025, SAFE has approximately 868 employees across 6 continents, including North AmericaOceaniaEurope. Key team members include Chief Executive Officer: D. A.Chief Development Officer: V. L. D.Chief Embryologist: H. K.. Explore SAFE's employee directory with LeadIQ.

What industry does SAFE belong to?

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SAFE operates in the Non-profit Organizations industry.

What technology does SAFE use?

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SAFE's tech stack includes Amazon Web ServicesBitlyLeverGoogleZoomGoogle Hangouts.

What is SAFE's email format?

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SAFE's email format typically follows the pattern of First@safe.org.nz. Find more SAFE email formats with LeadIQ.

When was SAFE founded?

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SAFE was founded in 1932.

SAFE

Non-profit OrganizationsWellington Region, New Zealand501-1000 Employees

Our vision is of an ethical Aotearoa New Zealand that ensures the rights of animals. 

From exposing the appalling conditions on colony battery cage farms to campaigning for an end to rodeo cruelty and producing educational resources for young people, our work on behalf of animals would not be possible without the support of compassionate New Zealanders.

Section iconCompany Overview

Phone number
Website
bit.ly
Stock Symbol
SAFE
NAICS Code
813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations
Founded
1932
Employees
501-1000

Section iconFunding & Financials

  • $1B$10B

    SAFE's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    SAFE's revenue is estimated to be in the range of $1B$10B

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