Franchise Expansion SafeSplash operates the largest U.S. network of swim schools with more than 200 locations and ongoing new openings such as the Austin, Texas location in 2025, signaling strong franchise-led growth and a scalable model for expansion partnerships.

Education & Safety Focus The company emphasizes water safety and skill development across all ages, has partnerships with national safety organizations like the NDPA, and has earned safety and innovation awards, presenting opportunities to upsell safety-focused programs, corporate partnerships, and community outreach initiatives.

Brand & Network As part of Youth Enrichment Brands and with multiple aligned brands under SafeSplash, there is a broad, cross-brand opportunity to bundle offerings, leverage shared curriculum, and cross-sell to families already engaged with related youth education and enrichment concepts.

Digital & Lead Gen Tech usage includes Google Ads tracking and Google Tag Manager, suggesting ripe opportunities to optimize paid search, retargeting, and analytics-enabled campaigns to acquire franchisees or members, plus potential for enhanced marketing automation.

Strategic Partnerships Recent awards and NDPA collaboration indicate a openness to partnerships with industry groups and safety organizations, enabling joint marketing, co-branded initiatives, and sponsorships that can drive new customer acquisition and franchise inquiries.