Safro Automotive Group

Motor Vehicle ManufacturingWisconsin, United States2-10 Employees

Safro Automotive Group was a regional motor vehicle retailer based in Brookfield, Wisconsin, serving customers in Southeastern Wisconsin. It was founded in 1962 by Jack Safro and built a multi-brand network that included Safro Ford, Infiniti North Shore, Lexus of Brookfield, Lexus North Shore, and Safro Toyota. The group began as a pre-owned dealership in Pewaukee, expanded to become the Midwest's first Toyota dealership in 1967, and was among the first Lexus dealers in 1989, later selling additional brands and boats.

The group operated from 1962 through March 2017, with its headquarters in Brookfield and additional locations in Oconomowoc and Glendale. The organization emphasizes delivering high-quality service, viewing employees as its primary asset, and upholding values of honesty, integrity, professionalism, and leadership, guided by the pledge to do the right thing.

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