Insights

Historical Brand Leadership Safro Automotive Group has a long-standing history since 1962, being a pioneer in introducing brands like Toyota and Lexus to the Midwest, which highlights their strong market presence and brand recognition in Southeastern Wisconsin.

Community Engagement With a core value of supporting the local community and a reputation for quality service, Safro presents opportunities for targeted sponsorships, community events, and loyalty programs to deepen customer relationships.

Mid-Sized Market Focus Operating with an employee base of approximately 200 to 500 and revenue ranging from 1M to 10M, Safro appeals to mid-market automotive customers, presenting prospects for tailored financing, maintenance packages, and aftersales services.

Technological Infrastructure Utilizing a tech stack including jQuery, Bootstrap, and Apache, Safro is set up for digital engagement, offering potential for introducing new online sales tools, CRM solutions, and digital marketing services to enhance customer experience.

Growth and Expansion Opportunities Given Safro’s historical expansion and multiple dealership locations, there are opportunities to support their future growth through technology upgrades, inventory management solutions, and strategic marketing to reach new customer segments in the region.

Safro Automotive Group Tech Stack

Safro Automotive Group uses 6 technology products and services including jsDelivr, Google Fonts API, jQuery, and more. Explore Safro Automotive Group's tech stack below.

  • jsDelivr
    Content Delivery Network
  • Google Fonts API
    Font Scripts
  • jQuery
    Javascript Libraries
  • Bootstrap
    UI Frameworks
  • Apache
    Web Servers
  • Apache HTTP Server
    Web Servers

Media & News

Safro Automotive Group's Email Address Formats

Safro Automotive Group uses at least 1 format(s):
Safro Automotive Group Email FormatsExamplePercentage
First@safro.comJohn@safro.com
43%
FLast@safro.comJDoe@safro.com
28%
First.Last@safro.comJohn.Doe@safro.com
15%
Last@safro.comDoe@safro.com
14%

Frequently Asked Questions

Where is Safro Automotive Group's headquarters located?

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Safro Automotive Group's main headquarters is located at 20655 West Capitol Drive Brookfield, Wisconsin 53005 United States. The company has employees across 2 continents, including North AmericaAsia.

What is Safro Automotive Group's official website and social media links?

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Safro Automotive Group's official website is safro.com and has social profiles on LinkedIn.

What is Safro Automotive Group's NAICS code?

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Safro Automotive Group's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Safro Automotive Group have currently?

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As of February 2026, Safro Automotive Group has approximately 7 employees across 2 continents, including North AmericaAsia. Key team members include Business/F&I Manager: B. D.General Manager: D. J.Finance Manager: J. T.. Explore Safro Automotive Group's employee directory with LeadIQ.

What industry does Safro Automotive Group belong to?

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Safro Automotive Group operates in the Motor Vehicle Manufacturing industry.

What technology does Safro Automotive Group use?

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Safro Automotive Group's tech stack includes jsDelivrGoogle Fonts APIjQueryBootstrapApacheApache HTTP Server.

What is Safro Automotive Group's email format?

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Safro Automotive Group's email format typically follows the pattern of First@safro.com. Find more Safro Automotive Group email formats with LeadIQ.

When was Safro Automotive Group founded?

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Safro Automotive Group was founded in 1962.

Safro Automotive Group

Motor Vehicle ManufacturingWisconsin, United States2-10 Employees

Safro Automotive Group was founded in 1962 by Jack Safro.
Main dealerships included:
Safro Ford
Infiniti North Shore
Lexus of Brookfield
Lexus North Shore
Safro Toyota 
Located in Southeastern Wisconsin the Safro Automotive Group was in business from 1962 through March of 2017.  Initially started as a Pre Owned Dealership in Pewaukee in 1962, Safro opened the first Toyota dealership in the Midwest in 1967 and was part of the first group of dealers awarded the Lexus Brand in 1989. 
 Safro Automotive did sell additional automotive brands and even boats during its many years in business.  Headquartered in Brookfield, WI other locations were Oconomowoc and Glendale.  During it's peak years of business, Safro had almost 400 employees and was a four time winner of Top Workplaces.  Owner and CEO was Jeanne Safro.

Mission Statement:
The Safro Team is committed to providing unsurpassed quality service to our customers in every area of their automotive experience. Our employees are out most valuable asset, and to best serve our customers, we will continually develop a team of employees who live our core values of honest, integrity, professionalism and leadership. Supporting our community has always been and shall remain a cornerstone of our philosophy. Guided by our pledge: Do the right thing, always.

Section iconCompany Overview

Headquarters
20655 West Capitol Drive Brookfield, Wisconsin 53005 United States
Website
safro.com
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1962
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Safro Automotive Group's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Safro Automotive Group's revenue is estimated to be in the range of $1M$10M

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