Tourism Growth Explore Minnesota operates as a promotional agency focused on growing the state's economy through tourism marketing, talent attraction, and economic development. This presents a sales opportunity to offer marketing partnerships, multi-channel campaigns, and hosted events that align with their economic objectives.

Strategic Partnerships Strong emphasis on public and private partnerships suggests readiness to collaborate with agencies, content creators, film and media entities, and local tourism boards. Propose integrated sponsorships, co-branded campaigns, or grant-driven initiatives to expand reach.

Awards & Credibility Recent Mercury Award wins in broadcasting elevate credibility and provide leverage for premium advertising solutions, case studies, and high-visibility campaigns. Leverage awards to upsell advanced media buying, production services, and measurable impact reporting.

Film and Creative Funding Launch of the 10,000 Stories Fund in partnership with FilmNorth signals openness to targeted funding and grant-based programs. This creates opportunities to sell grant management platforms, content development services, and streaming/production analytics tied to funded projects.

Scale and Reach Revenue range indicates a sizable mid-market organization with broad marketing needs. potential offerings include strategic media planning, data-driven attribution, and technology stack enhancements (AdTech, analytics, CRM integrations) to optimize tourism marketing ROI across channels.