Strong Tourism Growth Explore Minnesota is actively promoting tourism with recent campaigns and an annual report that highlights the state's popular destinations, indicating ongoing efforts to attract visitors and expand the tourism market.

Public-Private Partnerships The company leverages collaborations with organizations like the Minnesota Zoo and Fish and Wildlife Service, demonstrating a focus on community engagement and conservation initiatives that can open doors for co-marketing opportunities.

Increased Marketing Budget With over 11 million dollars in FY24 funding dedicated to economic development, Explore Minnesota is positioned to invest heavily in innovative marketing and talent acquisition campaigns that can benefit marketing technology and service providers.

Digital Engagement Using advanced tools like Google Analytics and multiple digital platforms, Explore Minnesota emphasizes a data-driven approach to reach diverse audiences, offering potential for partnerships in analytics, ad tech, and content marketing solutions.

Market Expansion Deals The company's recent multi-platform campaigns aimed at international visitors and top talent suggest opportunities to collaborate on global marketing strategies and multilingual content services to enhance outreach.