Iconic Product Brands Sakura of America offers iconic product brands like Cray-Pas, Gelly Roll, Pigma Micron, and Solid Marker, which have established market presence and can be leveraged as selling points in sales pitches and marketing campaigns.
Archival Quality Products The company's commitment to providing safe, reliable, archival quality art materials and writing instruments appeals to customers looking for high-quality, long-lasting products, creating an opportunity to target segments that value durability and excellence.
Diverse Market Presence With products catering to various industries such as school art education, office supplies, legal, stationery, fine art, and industrial markets, Sakura of America has diversified revenue streams and can tailor sales strategies to different customer segments.
Technology Integration Utilizing a tech stack that includes Joomla, MySQL, Google Font API, and more, the company demonstrates a commitment to leveraging technology for efficient operations, presenting an opportunity to engage tech-savvy clients and emphasize technological advancements in marketing efforts.
Competitive Landscape Awareness By understanding the landscape of similar companies such as PILOT Corporation, Zebra Pen Corporation, Crayola, and Royal Talens, sales teams can identify unique selling propositions, differentiate Sakura's offerings, and capitalize on gaps in competitors' product lines to attract new customers.