Insights

Diverse Product Expansion Crayola has recently expanded its product offerings through partnerships with CreateOn, Swellbottle, and Spalding, introducing new lines of magnetic tile sets, custom programs, colorful basketball products, and licensed merchandise. These collaborations present opportunities for cross-selling and upselling to a broader customer base.

Innovative Brand Collaborations Through collaborations with lifestyle brands like Zumba Apparel and Dwell with Dignity, Crayola is diversifying its market presence beyond traditional art products into lifestyle businesses such as Crayola Bath and Crayola Flowers. Leveraging these partnerships can open doors for bundled sales opportunities and unique marketing strategies.

Global Licensing Agreements By securing multi-year licensing agreements with companies like MGA Entertainment for producing Crayola-inspired dolls and merchandise, Crayola is tapping into new international markets. Sales professionals can capitalize on these agreements to introduce Crayola-branded products to a wider global audience and explore retail opportunities in new regions.

Sustainable Innovation Focus Crayola's commitment to sustainability is highlighted through its 'Colors of Kindness' collaboration with Dwell with Dignity and emphasis on creative solutions for greener tomorrows. Sales representatives can leverage Crayola's eco-friendly initiatives to attract environmentally conscious customers and position the brand as a socially responsible choice in the market.

Interactive Brand Experience The Crayola Experience in Downtown Easton offers families a firsthand look at how Crayola products are made, creating a unique opportunity for experiential marketing and direct sales. Sales teams can utilize this immersive brand experience to drive engagement, showcase product quality, and generate on-site retail sales.

Similar companies to Crayola

Crayola Tech Stack

Crayola uses 8 technology products and services including Ultimate Software, jsDelivr, Open Graph, and more. Explore Crayola's tech stack below.

  • Ultimate Software
    Applicant Tracking Systems
  • jsDelivr
    Content Delivery Network
  • Open Graph
    Content Management System
  • Sitecore
    Content Management System
  • OneTrust
    Cookie Compliance
  • Snowflake
    Data Management Platforms
  • IBM Lotus Notes
    Enterprise
  • ABAP
    Enterprise

Media & News

Crayola's Email Address Formats

Crayola uses at least 1 format(s):
Crayola Email FormatsExamplePercentage
FLast@crayola.comJDoe@crayola.com
78%
First.Last@crayola.comJohn.Doe@crayola.com
11%
FirstLast@crayola.comJohnDoe@crayola.com
6%
First_Last@crayola.comJohn_Doe@crayola.com
5%

Frequently Asked Questions

Where is Crayola's headquarters located?

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Crayola's main headquarters is located at 1100 CHURCH LANE EASTON, PA 18044 US. The company has employees across 6 continents, including North AmericaEuropeOceania.

What is Crayola's phone number?

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You can contact Crayola's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Crayola's official website and social media links?

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Crayola's official website is crayola.com and has social profiles on LinkedIn.

How much revenue does Crayola generate?

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As of April 2025, Crayola's annual revenue reached $750M.

What is Crayola's NAICS code?

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Crayola's NAICS code is 541613 - Marketing Consulting Services.

How many employees does Crayola have currently?

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As of April 2025, Crayola has approximately 1.6K employees across 6 continents, including North AmericaEuropeOceania. Key team members include Chief Executive Officer: H. A.Chief Executive Officer And President Of Crayola: L. B.Chief Executive Officer: S. W.. Explore Crayola's employee directory with LeadIQ.

What industry does Crayola belong to?

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Crayola operates in the Manufacturing industry.

What technology does Crayola use?

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Crayola's tech stack includes Ultimate SoftwarejsDelivrOpen GraphSitecoreOneTrustSnowflakeIBM Lotus NotesABAP.

What is Crayola's email format?

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Crayola's email format typically follows the pattern of . Find more Crayola email formats with LeadIQ.

When was Crayola founded?

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Crayola was founded in 1903.
Crayola

Crayola

ManufacturingPennsylvania, United States1001-5000 Employees

Crayola has inspired children to express their creativity since 1903. Each day Crayolians take pride in fulfilling our mission of helping parents and educators raise creatively alive children around the world.  Join our team and be part of an iconic brand that develops colorful, innovative, quality art products that are loved by families and preferred by teachers.  Our company culture is mission focused, encourages fun, collaboration, transparency, helping others, and a never give up attitude.  

The company began when cousins Edwin Binney and C. Harold Smith took over Edwin’s father’s pigment business in 1885. A Hallmark company, Crayola has called Lehigh Valley, Pennsylvania, its home for over 120 years. Today, the company’s world headquarters and major manufacturing facilities are located there. Downtown Easton is the home of The Crayola Experience, our interactive brand experience where families can enjoy a day of creative fun and see how we make our iconic Crayola crayons.

We work every day to create a culture of inclusion – one that grows through sustained action, demonstrates care for every life experience, inspires new products and content, and builds a sense of belonging in which every employee can be their very best. We believe our workforce benefits from a broad spectrum of diverse ideas and perspectives and enables us to understand our consumers better. Learn more about Crayola’s Culture: https://www.crayola.com/about-us/diversity-and-inclusion/
 
Green is our favorite color!
Crayola cares about the environment and responsibly makes the products you love.  Learn more about Crayola’s creative solutions for greener tomorrows: https://www.crayola.com/about-us/company/sustainability/

Section iconCompany Overview

Headquarters
1100 CHURCH LANE EASTON, PA 18044 US
Phone number
NAICS Code
541613 - Marketing Consulting Services
Founded
1903
Employees
1001-5000

Section iconFunding & Financials

  • $100M$1B

    Crayola's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Crayola's revenue is in the range of $100M$1B

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