Licensing Partnerships Crayola has successfully pursued licensing and co branded programs with brands like MLB and Burger King, signaling strong opportunities to expand partnerships with entertainment franchises, media properties, and retailers for co branded products and in store promotions.

Product Expansion The launch of All Grown Up adult coloring and Color Wonder formats shows Crayola expanding beyond traditional kids products, creating growth levers in schools, wellness channels, gift segments, and subscription style offerings.

Safety and Compliance Recent recalls underscore the importance of product safety, supplier quality, and regulatory compliance, creating demand for QA services, safer supply chains, and traceability solutions to restore retailer and consumer confidence.

Digital Capabilities A robust tech stack including AWS, S3, Salsify, OneTrust and analytics partners positions Crayola to optimize e commerce, digital asset management, content localization, and retailer marketing programs, offering opportunities for data driven partnerships.

Experiential Channel The Crayola Experience and partnerships with educational and family media channels present opportunities to expand experiential licensing, classroom kits, museum and library programs, and co created content to drive B2B sales with educators and institutions.