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Insights

Market Expansion Opportunity Crayola has recently expanded its partnerships with lifestyle brands like Crayolaflowers, Zumba Apparel, and Dwell with Dignity, offering opportunities for cross-promotion and collaborative sales activities.

Product Diversification Potential Through collaborations with companies like MGA Entertainment and Spalding, Crayola is entering new product categories such as dolls, licensed merchandise, and colorful basketball products, presenting avenues for diversifying sales offerings.

Innovative Brand Collaborations The partnership between Bowker Motor Group and Crayola to invite the next generation to create the MINI Electric of the future showcases potential for unique co-branded initiatives that can drive sales through creative marketing campaigns.

Engagement Boost with Retail Partners By teaming up with retail giants like Kohl's Corp., Crayola has the opportunity to boost product visibility, attract new customers, and drive sales through exclusive colorful collections and collaborative marketing efforts.

Event-Based Sales Strategy Crayola's launch of Creativity Week 2024 presents an event-based marketing opportunity to engage with customers, showcase new products, and drive sales through limited-time promotions and interactive experiences.

Similar companies to Crayola

Crayola Tech Stack

Crayola uses 8 technology products and services including SiteCatalyst, jQuery CDN, Sitecore, and more. Explore Crayola's tech stack below.

  • SiteCatalyst
    Analytics
  • jQuery CDN
    Content Delivery Network
  • Sitecore
    Content Management System
  • PriceSpider
    Customer Data Platforms
  • Salsify
    Digital Asset Management
  • Oracle
    Enterprise
  • SolarWinds
    Enterprise
  • React
    Javascript Frameworks

Media & News

Crayola's Email Address Formats

Crayola uses at least 1 format(s):
Crayola Email FormatsExamplePercentage
FLast@crayola.comJDoe@crayola.com
78%
First.Last@crayola.comJohn.Doe@crayola.com
11%
FirstLast@crayola.comJohnDoe@crayola.com
6%
First_Last@crayola.comJohn_Doe@crayola.com
5%

Frequently Asked Questions

Where is Crayola's headquarters located?

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Crayola's main headquarters is located at 1100 CHURCH LANE EASTON, PA 18044 US. The company has employees across 6 continents, including North AmericaEuropeOceania.

What is Crayola's phone number?

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You can contact Crayola's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Crayola's official website and social media links?

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Crayola's official website is crayola.com and has social profiles on LinkedIn.

How much revenue does Crayola generate?

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As of September 2024, Crayola's annual revenue reached $750M.

What is Crayola's NAICS code?

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Crayola's NAICS code is 541613 - Marketing Consulting Services.

How many employees does Crayola have currently?

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As of September 2024, Crayola has approximately 1.5K employees across 6 continents, including North AmericaEuropeOceania. Key team members include Chief Executive Officer: H. A.Chief Executive Officer And President Of Crayola: L. B.Chief Executive Officer: S. W.. Explore Crayola's employee directory with LeadIQ.

What industry does Crayola belong to?

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Crayola operates in the Manufacturing industry.

What technology does Crayola use?

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Crayola's tech stack includes SiteCatalystjQuery CDNSitecorePriceSpiderSalsifyOracleSolarWindsReact.

What is Crayola's email format?

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Crayola's email format typically follows the pattern of . Find more Crayola email formats with LeadIQ.

When was Crayola founded?

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Crayola was founded in 1903.
Crayola

Crayola

ManufacturingPennsylvania, United States1001-5000 Employees

Crayola has inspired children to express their creativity since 1903. Each day Crayolians take pride in fulfilling our mission of helping parents and educators raise creatively alive children around the world.  Join our team and be part of an iconic brand that develops colorful, innovative, quality art products that are loved by families and preferred by teachers.  Our company culture is mission focused, encourages fun, collaboration, transparency, helping others, and a never give up attitude.  

Crayola believes that a diverse workforce provides a broad spectrum of ideas and perspectives which enables us to create innovate products and continuously improve our work processes.  We have an intentional focus on bringing more diverse talent into our business and fostering a work environment where all employees feel valued and appreciated. 

The company began when cousins Edwin Binney and C. Harold Smith took over Edwin’s father’s pigment business in 1885. A Hallmark company, Crayola has called Lehigh Valley, Pennsylvania, its home for over 115 years. Today, the company’s world headquarters and major manufacturing facilities are located there. Downtown Easton is the home of The Crayola Experience, our interactive brand experience where families can enjoy a day of creative fun and see how we make our iconic Crayola crayons.

Diversity & Inclusion at Crayola
Crayola is committed to ensuring our key organizational systems are free of bias and support an inclusive environment that delivers on Crayola’s mission.  We respect and include all forms of diversity, recognizing the unique contributions of all employees.  Learn more about Crayola’s Diversity and Inclusion strategy: https://www.crayola.com/about-us/diversity-and-inclusion.aspx  
 
Green is our favorite color!
Crayola cares about the environment and responsibly makes the products you love.  Learn more about Crayola’s creative solutions for greener tomorrows: https://www.crayola.com/about-us/sustainability.aspx  

Section iconCompany Overview

Headquarters
1100 CHURCH LANE EASTON, PA 18044 US
Phone number
NAICS Code
541613 - Marketing Consulting Services
Founded
1903
Employees
1001-5000

Section iconFunding & Financials

  • $100M$1B

    Crayola's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Crayola's revenue is in the range of $100M$1B

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