Coastal Luxury Leverage Salcombe Distilling Co.'s premium gin heritage and coastal branding to upsell higher-margin gift sets, limited editions, and experiential packaging for luxury retailers, specialty gin shops, and nautical-themed businesses.

Non-Alcohol Growth Target the New London Light portfolio to health-conscious and non-alcoholic beverage channels, including cafes, wellness venues, and travel retail, highlighting the brand’s non-alcoholic innovation and contemporary flavor profiles.

Experiential Sales Capitalize on their experiential offerings such as beachside experiences and the Rum School by developing partnerships for branded events, tour bundles, and destination packages that can be co-sold with hotels, cruise lines, and nautical excursions.

Ocean Charity Position as a purpose-driven partner by aligning with the 1% for Marine Conservation, offering co-branded campaigns and cause-related merchandising to attract retailers and consumers who prioritize sustainability and social impact.

Channel Expansion Explore travel retail and ferry/tiered distribution opportunities (as already tested with Brittany Ferries) to broaden footprint in tourist-heavy routes and ports, while proposing limited-time offers for in-flight, lounge, and duty-free segments.