Community Engagement The Salem Red Sox host a wide range of community events at Carilion Clinic Field, attracting up to a quarter million visitors annually and featuring player and mascot participation in school and hospital outreach. This presents opportunities to offer sponsorships, in-stadium activations, and community-focused programs that deepen local brand visibility.

Family and Local Outreach In addition to baseball, the venue hosts college and high school programs and family-friendly cinema experiences, signaling demand for cross-promotional packages, youth participation events, and targeted promotions to families and schools.

Media and Promotions A history of promotions and social media leadership indicates a strength in digital engagement and fan campaigns. There is potential to offer turnkey marketing partnerships, content collaborations, and multi-channel sponsorships leveraging the team’s local reach.

Healthcare and Community Partnerships Recent collaborations include vaccine partnering at games, illustrating openness to community health initiatives and venue-based outreach. This opens opportunities for co-branded health campaigns, sponsorships with local health organizations, and corporate social responsibility programs.

Facility and Experience Revenue The ballpark is a versatile event hub, hosting movie nights, festivals, and showcases beyond baseball. There is potential to monetize non-baseball events through venue rentals, experiential packages, and partner-driven events that leverage the stadium’s audience and infrastructure.