Tech Modernization Salisbury School's tech stack shows a mix of modern tools (Adobe Experience Cloud, Google Analytics, Cloudflare) with a legacy CFML component. This presents an opportunity to modernize the core web and marketing platform, implement a unified CMS, and improve integration with admissions and fundraising data to drive conversions and reduce maintenance.

Fundraising Optimization They currently use GiveCampus for fundraising, indicating willingness to engage in digital giving. You can offer donor management, CRM integrations, campaign automation, and analytics to optimize annual giving and capital campaigns; provide services around event fundraising, email and social media campaigns, and reporting.

Admissions Marketing As a private college-prep boarding school, there is opportunity to implement or optimize an admissions CRM, lead nurturing, targeted campaigns, virtual events, and funnel optimization to improve inquiry to enrollment rates; integrate with analytics to demonstrate ROI.

Security and Reliability Current usage of Cloudflare suggests emphasis on protection; offer security assessment, ongoing monitoring, performance optimization, disaster recovery planning, and data privacy/compliance guidance; explore managed hosting and uptime improvements.

Alumni Engagement and Growth With a mid-sized private school profile and growth potential, there is room to strengthen alumni engagement and prepare for capital campaigns. Offer alumni networking platforms, donor segmentation, campaign planning support, and events management to unlock new fundraising opportunities.