Insights

AdTech Opportunity Salon operates with a robust web publishing model and a mix of programmatic and ad tech integrations (Automatad, Prebid, Quantcast, SiteCatalyst). This indicates receptiveness to premium ad solutions, data-driven targeting, and optimization partnerships to boost RPMs and audience insights.

Sustainability & Innovation Salon has shown interest in sustainable materials initiatives (durable bio-based foam using lignin) through Salon Food, signaling an openness to branded content, sponsorships, or product/tech collaborations around sustainability storytelling and green innovation.

Political & Social Engagement With a clear focus on liberal and progressive content and a track record of engaging debates, there is opportunity to propose thought leadership sponsorships, events, and sponsored content programs that align with their editorial voice and audience expectations.

Leadership & Stability Recent leadership changes and a history of scaling media properties and AdTech assets suggest a period of strategic realignment. This can translate into opportunities for consulting, platform integrations, or partnerships to optimize monetization and audience growth during transitions.

Revenue & Scale Fit Reported revenue range positions Salon alongside mid-market publishers. Sales pitches could emphasize scalable ad solutions, brand-safe programmatic packages, and targeted sponsorships suitable for mid-sized publishers seeking monetization efficiency without large enterprise commitments.

Salon.com Tech Stack

Salon.com uses 8 technology products and services including Amazon Advertising, Criteo, Google AdSense, and more. Explore Salon.com's tech stack below.

Media & News

Salon.com's Email Address Formats

Salon.com uses at least 1 format(s):
Salon.com Email FormatsExamplePercentage
FLast@salon.comJDoe@salon.com
79%
First.Last@salon.comJohn.Doe@salon.com
15%
First@salon.comJohn@salon.com
5%
FL@salon.comJD@salon.com
1%

Frequently Asked Questions

What is Salon.com's official website and social media links?

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Salon.com's official website is salon.com and has social profiles on LinkedIn.

How much revenue does Salon.com generate?

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As of August 2026, Salon.com's annual revenue is estimated to be $25M - $50M.

What is Salon.com's NAICS code?

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Salon.com's NAICS code is 51913 - Internet Publishing and Broadcasting and Web Search Portals.

How many employees does Salon.com have currently?

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As of August 2026, Salon.com has approximately 226 employees across 4 continents, including North AmericaAsiaAfrica. Key team members include Staff Writer: A. O.Freelance Columnist: B. K.Producer, Social Media: J. K.. Explore Salon.com's employee directory with LeadIQ.

What industry does Salon.com belong to?

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Salon.com operates in the Internet Publishing industry.

What technology does Salon.com use?

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Salon.com's tech stack includes Amazon AdvertisingCriteoGoogle AdSenseSnowplowAmazon Web ServicesWordPressAmazon Simple Email ServiceGoogle Workspace.

What is Salon.com's email format?

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Salon.com's email format typically follows the pattern of FLast@salon.com. Find more Salon.com email formats with LeadIQ.

When was Salon.com founded?

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Salon.com was founded in 1995.
Salon.com logo

Salon.com

Internet PublishingNew York, United States201-500 Employees

Salon is an internet publishing company based in New York, New York, that centers journalism with a critical look at current events, offering analysis and perspectives that engage with big ideas and hold power to account. Its content spans arts and culture with rigor and insight, and the publication emphasizes social progress and constructive, good-faith discourse within its digital community. The organization positions itself in the liberal and progressive spectrum, aiming to question authority and assumptions while examining the status quo through thoughtful reporting and commentary.

Serving a broad online audience interested in in-depth journalism and cultural coverage, Salon seeks to provide alternatives to conventional narratives and foster informed debate on issues that matter. The company operates within the internet publishing industry and maintains its focus on delivering rigorous coverage and ideas-driven content, balancing investigative-style reporting with culture criticism in a digital-media context.

Section iconCompany Overview

Website
salon.com
NAICS Code
51913 - Internet Publishing and Broadcasting and Web Search Portals
Founded
1995
Employees
201-500

Section iconFunding & Financials

  • $25M - $50M

    Salon.com's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $25M - $50M

    Salon.com's revenue is estimated to be in the range of $25M - $50M

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