Expansion momentum Salt + Smoke has been actively expanding with multiple new locations opened in 2024 and 2025, including Ellisville, Kirkwood, and a forthcoming downtown Kirkwood site, signaling growth capacity and remedies for upsell opportunities through new storefronts and catering reach.

Regional scale Operating six St. Louis area locations plus nationwide shipping indicates strong regional brand presence with potential to upsell catering and bulk orders to corporate clients, event planners, and university campuses within and beyond Missouri.

Catering & to-go Existing robust catering operation and to-go/dine-in partnerships, such as the Schnucks Kirkwood collaboration, present cross-sell opportunities with grocery store and deli partnerships, as well as corporate catering contracts for events and offices.

Digital reach Active tech stack including WordPress, delivery platforms, and social channels suggests opportunities to leverage digital marketing, loyalty programs, and targeted promotions to drive repeated orders, new location traffic, and cross-selling between locations.

Revenue potential Reported revenue in the $1M–$10M range with a mid-sized team positions Salt + Smoke for mid-market B2B partnerships, co-branding promos, and expansion-friendly deals with regional retailers, wholesalers, and event venues to accelerate growth.