Audience scale Salt Lake Gaming Con targets a sizable gamer, geek, and cosplay community (over 25,000 attendees anticipated), indicating strong potential for B2C partnerships and event sponsorships with brands seeking direct access to a concentrated, highly engaged demographic.

Entertainment focus The event blends games, tournaments, celebrity guests, and nightly parties/concerts, creating multiple sponsorship and upsell opportunities across entertainment formats such as brand activations, stage partnerships, and experiential marketing.

Tech stack Current digital footprint relies on WordPress, WooCommerce, and various plugins, suggesting readily scalable e-commerce and ticketing solutions for partners, plus opportunities for targeted digital marketing campaigns via AdRoll and Google Maps integrations.

Growth signals Revenue is under one million with a lean team (11-50 employees), which signals a cost-conscious yet agile organization open to mutually beneficial, scalable sponsorships, licensing, and co-hosted events to accelerate growth.

Strategic opportunities Non-affiliation with Salt Lake Comic Convention presents a chance to offer cross-promotional alliances, exclusive partnerships, and collaborative media packages to differentiate SLGC offerings and expand regional reach for sponsors and vendors.