Market Position As a mid-sized convention center with an annual revenue between $50M and $100M, Salt Palace Convention Center has a significant presence in the hospitality industry, making it an ideal target for premium event technology, catering, and hospitality services.

Regional Focus Located in downtown Salt Lake City, the company serves a diverse range of clients seeking unique and inspiring event spaces, presenting opportunities for localized marketing efforts and partnerships with regional vendors.

Growth Potential With a team of 51-200 employees and a modern facilitation environment, Salt Palace is positioned to expand its services and infrastructure, offering potential sales channels in facility upgrades, event management software, and ancillary services.

Competitive Landscape Compared to similar large-scale venues like New Orleans Ernest N. Morial or Los Angeles Convention Center, Salt Palace can leverage its unique western location and cultural appeal to differentiate its service offerings and attract more large-scale events.

Technology Usage Given its industry and facility scale, there is an opportunity to introduce advanced event technology solutions such as virtual event integrations, event app development, and improved booking systems to enhance client experience and streamline operations.