Locally sourced menu Salty Sow emphasizes local and sustainable ingredients in their menu, appealing to customers looking for fresh and ethically sourced dining options. Highlighting this aspect could attract environmentally conscious consumers.

Modern farmhouse ambiance With a modern farmhouse atmosphere, Salty Sow offers a unique dining experience to patrons seeking a blend of rustic charm and contemporary style. Promoting this distinctive ambiance can draw in individuals looking for a cozy yet trendy setting.

Innovative tech integration Utilizing technologies such as Amazon Web Services and Mailchimp showcases Salty Sow's commitment to innovation. Highlighting their tech-forward approach could resonate with tech-savvy customers seeking a seamless dining experience.

Strategic location in Austin Situated in Austin, a hub of culinary diversity and innovation, Salty Sow benefits from a vibrant food scene. Leveraging this strategic location can help attract food enthusiasts and tourists looking to explore the city's renowned dining options.

Competitive positioning By analyzing similar companies like Franklin Barbecue and Contigo in terms of employee size and revenue, sales professionals can identify opportunities to differentiate Salty Sow's offerings and target specific market segments effectively.