SAM Sensory and Consumer Research Employee Directory
Market ResearchBavaria, Germany201-500 Employees
SAM Sensory and Consumer Research is a market research firm that specializes in sensory and consumer research to assess product performance and design, operating on an international scale. It is based in Munich, Germany, at 1 Oetztaler Strasse, Bavaria 81373, and maintains a website at https://samresearch.com. The company employs between 201 and 500 people. In 2023, SAM acquired PPL Insights, becoming part of the Eurofins network of companies. Leadership appointments in the United Kingdom in 2025—Adam Curtis as Managing Director and Hannah Rogers as Senior Research Director—illustrate its ongoing international footprint.