Strong Industry Position SAM Sensory and Consumer Research is a leading player in the international market research sector, specializing in sensory and product performance insights across multiple industries. This established position suggests ongoing demand for advanced consumer insights solutions.
Expanding Leadership Team Recent high-level hiring of senior research and managing directors indicates strategic growth and investment in leadership capacity, which can translate into new business opportunities with clients seeking innovative research services.
Recent Acquisition Drive The company's acquisition of PPL Insights signifies an active growth strategy and expansion into new research domains, presenting opportunities to cross-sell services to existing clients and attract new business in integrated sensory research.
Technological Savvy SAM leverages a modern tech stack including GDPR compliance and leading software platforms, demonstrating its commitment to quality, data security, and innovative research methodologies—appealing to clients with high standards for data integrity.
Financial Stability With revenues ranging between $10M and $25M, SAM shows solid financial health within the market research industry, enabling it to invest in new projects and client solutions, presenting a stable partner for long-term research collaborations.