Brand Partnerships MAP sits within a $90B Walmart division and leverages first-party membership data to deliver targeted retail experiences. This presents an opportunity to upsell advertisers on measurement-driven, in-store and on-site activations that align with Sam’s Club member insights.

Omnichannel Reach With omnichannel experiences like Scan & Go and in-club media, there is a chance to offer advertisers bundled packages spanning on-site, mobile, and offsite touchpoints, increasing advertiser ROAS and member engagement.

Measurement Leadership MAP emphasizes industry-leading measurement capabilities, enabling proof-of-impact for campaigns. Sales teams can pitch performance-based offerings, such as deterministic audience targeting and attribution across the Sam’s Club ecosystem.

Expansion Wave Recent store openings and market expansion in california and the southeast create opportunities to introduce MAP advertising programs to new member bases, supported by localized case studies and pilot programs.

Strategic Alliances Partnerships like Weight Watchers integration signal appetite for partner-led member benefits. There is potential to co-create co-branded campaigns or exclusive member offers that drive higher engagement and ad effectiveness.