Strategic audience Leverage Sam’s Club Connect’s first party member insights and commerce media capabilities to offer brands highly targeted advertising opportunities across the full shopping journey, driving measurable lift and improved ROI.

Expansion potential Capitalizing on Sam’s Club’s ongoing store expansion and footprint growth, propose advertising and sponsorship packages tied to new location openings to capture incremental member engagement and sales.

Loyalty synergies Highlight opportunities to partner with membership programs and benefits (for example Weight Watchers collaboration) to create co-branded campaigns that boost member value, engagement, and retention while delivering proof of impact.

Brand safety Position Sam’s Club Connect as a premium, accountable platform using first-party data and transparent measurement to differentiate from generic ad networks, appealing to brands seeking reliable attribution across the purchase funnel.

Operational efficiency Offer modular tech-enabled solutions (ad tech integrations, tracking, and creative experiences) designed to scale with mid-market advertisers, aligning with a mid-tier revenue model given the company size and revenue range.