Innovative Advertising Solutions Sam’s Club MAP leverages first-party deterministic membership data and immersive touchpoints like Scan & Go and in-club media, offering a unique opportunity for brands to create impactful retail experiences and enhance member engagement through targeted, omnichannel advertising.

Growing Data Capabilities The company is planning strategic partnerships with AI leaders like OpenAI, indicating a focus on advanced data analytics and AI-driven personalization, which can be attractive to brands seeking cutting-edge marketing technologies.

Expand Market Reach With 600 physical stores across the U.S. and Puerto Rico, Sam’s Club provides a broad national footprint that paired with its sophisticated advertising platform, offers an expansive touchpoint network for brands aiming to increase local and regional visibility.

Partnership and Event Engagement Sam’s Club actively participates in high-profile events such as Food Championships and Back-To-School promotions, presenting opportunities for sponsored content collaborations and brand activations directly connected to consumer interests.

Market Positioning As a major division of Walmart with a focus on value-driven, omnichannel shopping, Sam’s Club offers a compelling platform for brands targeting middle-income consumers and seeking effective retail media solutions within a competitive wholesale landscape.