First-Party Data Advantage MAP leverages Sam’s Club’s first-party deterministic membership data to deliver targeted, high-impact retail experiences for members, creating a strong value proposition for advertisers seeking precise audience segmentation and measurable outcomes.

Omnichannel Experience With in-club touchpoints like Scan & Go and immersive Omni Experiences, MAP enables advertisers to connect with members throughout the shopping journey, offering opportunities for cross-channel campaigns and enhanced attribution across onsite and offsite channels.

Retail Media Growth As the advertising arm of a $90B division, MAP sits within a large, loyalty-driven retail ecosystem, presenting sales opportunities to brands aiming to reach engaged shoppers at scale within Sam’s Club environments.

Measurement and ROI Industry-leading measurement capabilities position MAP as a trusted partner for advertisers prioritizing proven ROI, enabling performance-based deals, brand lift studies, and actionable insights from in-club and omni-channel campaigns.

Partnership and Expansion Recent leadership visibility and potential collaborations (e.g., OpenAI discussions and broader Walmart ecosystem) suggest pathways for innovative ad formats, AI-powered optimization, and expanded solutions that can be packaged as premium offerings to advertisers.