Expanding Licensing Portfolio Samuel French, as part of Concord Theatricals, has recently launched the Commissioned Musical Collection and acquired Broadway Licensing Group, indicating a strong focus on expanding its licensing offerings and attracting new theater productions, providing avenues for sales of licensing services and rights management.

Industry Recognition & Awards The company recently secured the exclusive worldwide licensing rights to Lincoln-Manuel Miranda’s Hamilton, which earned a Tony Award and Pulitzer Prize, highlighting its prominent industry position and creating opportunities for premium licensing and theatrical collaborations.

Leadership & Growth Recent strategic hires and promotions, including vice presidents of artistic strategy, accounting, and legal affairs, suggest ongoing organizational growth and an openness to collaborations with experienced industry professionals, which can facilitate personalized sales approaches.

Global Presence & Events With offices in New York, London, and Berlin and active participation in events like the Edinburgh Festival Fringe, the company demonstrates an international footprint, offering multiple market entry points for partnerships, licensing deals, and educational initiatives.

Focused on Theatre Development Concord Theatricals’ dedication to supporting theatre writers, composers, and education through a fund from licensing commissions provides opportunities to engage with educational institutions, nonprofit organizations, and emerging artists for joint ventures or sponsorships.