Hospitality focus Target luxury hotels, resorts, and senior living communities with Samuelson Furniture’s custom, durable, and design-led hospitality pieces to expand project pipelines and secure repeat business through interior designers and architects already collaborating with the brand.

Brand expansion Leverage recent brand initiatives and product launches such as Build Walls by Samuelson and Living by Samuelson to approach hospitality operators and design firms seeking innovative millwork solutions and senior living furnishings.

Leadership shift With a new president appointed in 2025, engage the leadership team in strategic growth conversations to unlock larger project opportunities, partnerships, and potential channel enhancements in hospitality and senior living segments.

Regional growth Highlight expansion history to Paterson, NJ and global collaboration to win national and international hospitality projects, presenting Samuelson as a stable, seventh-generation capable partner for large-scale custom interiors.

Digital reach Capitalize on the company’s digital presence and design collaborations by coordinating targeted outreach to interior designers, architects, and hospitality brands using LinkedIn, Wix/WordPress sites, and eCommerce touchpoints to streamline lead capture and project inquiries.