Digital Marketing Opportunity SJDT already tracks performance with Google Analytics and programmatic tags such as DoubleClick Floodlight, indicating receptiveness to data-driven marketing. A managed digital marketing package could optimize ticket sales and class registrations through targeted ads, conversion-focused landing pages, and ongoing analytics reporting that ties spend to registrations.

Unified Commerce The organization runs WooCommerce and Shopify for commerce, suggesting an opportunity to unify ticketing, class enrollments, and merchandise under a single checkout and CRM workflow. Propose an integrator package that syncs The Events Calendar with e-commerce and a donor management system, plus subscription options for ongoing classes.

Online Education Growth They launched a free online Master Class series in 2020, showing demand for virtual programming. A paid online academy or on-demand class library could diversify revenue; propose an LMS integration, streaming workflow, and membership tiers to monetize virtual programming and reach broader audiences.

Sponsorship Opportunities SJDT has a track record of partnerships with other arts organizations (e.g., Cambrian Symphony) and is active in the Bay Area arts scene. There is potential to monetize sponsorships, co-branded events, and donor campaigns with tailored sponsorship decks and CRM-enabled sponsorship management.

Audience Growth With 11-50 employees, the organization could benefit from audience development and school outreach programs to grow attendance and revenue. Propose B2B partnerships with schools, local studios, and corporate sponsors, plus loyalty programs and email-driven campaigns to boost repeat attendance and merch sales.