Insights

Strategic Partnerships Sandown Group is a multi-brand retailer representing Mercedes-Benz, smart, BRABUS, OMODA JAECOO, Kia and Chery across the South of the UK, indicating opportunities to cross-sell complementary brands and leverage existing manufacturer relationships for targeted campaigns and bundled offers.

Growth via Acquisition Recent expansion by acquiring a Newbury retailer from Sytner Group suggests ongoing growth and onboarding activity, presenting prospects to tailor onboarding, training, and marketing automation for new branches and their local customer bases.

Digital Transformation Longstanding collaboration with Marketing Delivery and a new Keyloop integration point to increased digital interactions and automated aftersales marketing, signaling opportunities to sell CRM, marketing automation, and data analytics services.

Recall & Aftermarket Financing and revenue gains from follow-ups on past customers with outstanding safety recalls indicate a target for aftermarket software, CRM campaigns, and service retention programs to maximize recall completion and workshop revenue.

Financial and Scale Signals Revenue in the $10–25M range with 201–500 employees positions Sandown as a mid-market retailer likely open to scalable tech, financing, and service solutions that support multi-brand operations without excessive overhead.

Similar companies to Sandown

Sandown Tech Stack

Sandown uses 8 technology products and services including Hotjar, Linkedin Insight Tag, Microsoft Clarity, and more. Explore Sandown's tech stack below.

Sandown's Email Address Formats

Sandown uses at least 2 email formats:
Sandown Email FormatsExamplePercentage
First.Last@sandown-group.co.ukJohn.Doe@sandown-group.co.uk
96%
Last@sandown-group.co.ukDoe@sandown-group.co.uk
4%

Frequently Asked Questions

How much revenue does Sandown generate?

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As of October 2026, Sandown's annual revenue is estimated to be $10M - $25M.

What is Sandown's SIC code and NAICS code?

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Sandown's SIC code is 5511 - Motor Vehicle Dealers (New and Used) and NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Sandown have currently?

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As of October 2026, Sandown has approximately 237 employees across 4 continents, including Europe, Africa and North America. Key team members include Clo: F. K., Head Of Sales Operations & Business: S. H. and Head Of Sales - Strategy & New Cars: J. W. Explore Sandown's employee directory with LeadIQ.

What industry does Sandown belong to?

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Sandown operates in the Motor Vehicle Manufacturing industry.

What technology does Sandown use?

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Sandown's tech stack includes Hotjar, Linkedin Insight Tag, Microsoft Clarity, Amazon Web Services, WhatsApp Business, Mautic, Trustpilot and DigitalOcean Web Hosting.

What is Sandown's email format?

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Sandown's email format typically follows the pattern of First.Last@sandown-group.co.uk. Find more Sandown email formats with LeadIQ.
Sandown logo

Sandown

Motor Vehicle ManufacturingEngland, United Kingdom201-500 Employees

The Sandown Group operates as a network of Mercedes-Benz retailers in England, consolidating multiple sites across Basingstoke, Dorchester, Epsom, Farnborough, Guildford, Hindhead, Newbury, Poole, and Salisbury, together with Poole Vans, BRABUS, and OMODA JAECOO under a single banner. Its relationship with Mercedes-Benz extends over four decades and traces back to South Africa, with a continued emphasis on a consistent customer experience across its locations. The group has broadened its offerings to include the OMODA JAECOO brand, while retaining its focus on guiding customers through their vehicle journey. 

Its customer base consists of buyers seeking premium vehicles and related services, with the objective of offering convenient access and consistent service across its regional footprint. In 2022, Sandown Group partnered with Marketing Delivery to enhance digital engagement with customers and prospects and to automate its aftersales marketing processes.

Section iconCompany Overview

SIC Code
5511 - Motor Vehicle Dealers (New and Used)
NAICS Code
3361 - Motor Vehicle Manufacturing
Employees
201-500

Section iconFunding & Financials

  • $10M - $25M

    Sandown's revenue is estimated to be in the range of $10M - $25M

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