Potential Healthcare Growth With Hanson Inc. having experience in creating video scripts, ad campaigns, and healthcare apps for providers, there is a significant opportunity to expand digital healthcare marketing services to other healthcare organizations seeking to enhance patient engagement and digital outreach.

Small Firm Upsell As Sanger & Eby operates with a small team of 2-10 employees and revenue between 1M to 10M, targeted offerings such as marketing automation, content management, and technology solutions tailored for small and mid-sized agencies could unlock growth opportunities.

Technology Integration The company’s use of diverse digital tools like LinkedIn Ads, SEO software, and modern protocols indicates openness to adopting innovative marketing technologies, suggesting potential for partnerships or solutions that enhance analytics, ad performance, and content delivery.

Regional Expansion Potential Considering Hanson Inc.'s recent move to Toledo, Ohio, and the company’s growth within the Ohio market, there is an opportunity to offer regional marketing expansion services, local market insights, and community engagement strategies to further solidify their presence.

Market Positioning Sanger & Eby operates within a competitive advertising space with larger players like Publicis Groupe, but its niche focus on healthcare and digital storytelling presents an avenue to develop specialized marketing solutions or content services aimed at healthcare providers and healthcare-focused brands.