Community Engagement Sankofa Farms actively collaborates with local organizations like Mariposa Food Co-op, demonstrating a strong community presence and potential for partnerships with other local food and health initiatives to expand distribution channels.

Product Diversification Offering a variety of products including dehydrated chips, farm fresh eggs, and seasonal farm goods indicates flexibility and potential to upsell or bundle products to retail outlets, farmers markets, and health-conscious consumers.

Target Market Focus The company’s goal to serve food deserts and minority communities in Durham and Orange County creates opportunities to tailor marketing and distribution strategies toward local government programs, community health initiatives, and food assistance programs.

Tech and Data Use Utilizing modern technology like Google Analytics and MySQL for eCommerce suggests a capability to implement targeted digital marketing campaigns and track consumer data to optimize outreach and sales efforts.

Growth Potential With revenue under one million and recent partnerships, there is significant growth opportunity by expanding product lines, increasing visibility through collaborations, and leveraging funding to scale operations within local markets and beyond.