Sustainability Strategy Sanoma's Sustainability Strategy focused on maximizing positive societal impact can be leveraged in sales pitches highlighting the company's commitment to environmental responsibility, appealing to environmentally conscious clients.

Cross-Media Position Sanoma's unique cross-media position, offering wide reach and tailored marketing solutions, presents an opportunity for collaborative advertising partnerships with businesses seeking broad audience engagement across various platforms.

European Presence Operating in twelve European countries, Sanoma has a strong regional presence that can be utilized to attract clients looking to expand their market reach or launch campaigns targeting specific European demographics.

Learning Products Sanoma's array of learning products and services for primary, secondary, and vocational education provides an avenue for B2B sales targeting educational institutions, emphasizing the benefits of tailored digital learning content and platforms.

Financial Health With a net sales of approximately 1.4bn€ in 2023 and a strong operational EBIT margin, Sanoma's financial stability and growth potential can instill confidence in clients considering long-term partnerships or investments in media and education sectors.