Strategic Alliances SanRex has a history of collaborating with Panasonic, including the 2019 mass production of a 1200V SiC MOSFET module. This demonstrates high-performance, OEM-ready power semiconductor capabilities and the potential for joint development opportunities in North and South America. Ideal targets include industrial equipment manufacturers and power supply designers seeking advanced SiC solutions.

Broad Portfolio A diversified lineup spans power semiconductors, plating rectifiers, lighting ballasts, plasma power supplies and welding equipment. This enables cross-sell and bundle opportunities across manufacturing lines that require complete power electronics solutions. Use cases include OEMs seeking a single supplier for multiple power modules and repair services.

Phase-Rectifier Growth The 2020 launch of three-phase diode modules expands SanRex’s addressable market in industrial rectification and motor drive applications. Target customers include large motor manufacturers, machine builders, and energy-automation integrators who need reliable, compact rectifiers. Cross-sell from existing semiconductor and power-supply offerings.

Service Advantage With in-house and on-site repair services, SanRex can win service contracts, maintenance pay-as-you-go, and spare-parts revenue from ongoing customer bases. The capability complements digital touchpoints and analytics used for customer insights and proactive maintenance. Potential to offer remote monitoring or preventative maintenance bundles.

Growth Potential As a lean organization with 11-50 employees and revenue under 10M, SanRex presents a growth opportunity for mid-market OEMs in North America and LATAM. Channel partnerships, distributor agreements, and targeted outreach to power-electronics and appliance manufacturers could accelerate market penetration. Focus on scalable, value-driven propositions rather than bespoke projects.