Digital Partnerships Turfway Park already leverages Amazon Advertising and social widgets, indicating readiness for expanded digital marketing, sponsorship packages, and programmatic advertising across Turfway and Churchill Downs Incorporated assets.

Promotions Analytics The launch of the Single 6 Jackpot and adjustments to takeout show an appetite for innovative wagering promotions. A data driven promotions and loyalty program could increase wagering volume, drive repeat visits, and enable cross promotion across CDI markets.

Compliance Security OneTrust usage signals a focus on privacy and vendor risk; there is an opportunity to offer comprehensive privacy, security, and regulatory compliance services tailored to regulated wagering environments.

IT Modernization The current tech stack suggests room for site performance optimization, mobile app enhancements, and modern hosting or observability services to improve guest experience during peak race periods and promotions.

Cross-Property Growth As a Churchill Downs Incorporated property, Turfway can benefit from coordinated marketing, ticket bundles, and shared loyalty programs that leverage existing CDI channels to boost attendance and spend.