Santa Cruz Mountains Winegrowers Association
Beverage ManufacturingCalifornia, United States2-10 Employees
The Santa Cruz Mountains Winegrowers Association is a regional trade organization in the beverage manufacturing sector, centered in Aptos, California. It represents a landscape of small, family‑run wineries and nearly 300 growers, whose viticultural practices yield wines from both warm‑climate varieties such as cabernet sauvignon and merlot and cool‑climate styles like pinot noir and chardonnay. The association’s role includes fostering connections within the Santa Cruz Mountains wine community and highlighting the region’s distinctive high‑altitude terroir, microclimates, and marine influences that shape product quality and variety. Based in the Santa Cruz Mountains—an area spanning about 60 miles along the California coast—the organization serves as a collective voice for wineries and vineyards in a region known for its independent spirit and bucolic surroundings. A recent development involves partnering with Community Bridges to support Pajaro Valley farmers, farmworkers, local wineries, and vineyards affected by the 2023 storms and floods, reflecting its broader community engagement beyond wine production.
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